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Director of Brand
1 week ago
If you're looking for a challenging role where your expertise in brand strategy, storytelling, and content management can shine, consider joining our team at Blue Light Card. As the Director of Brand and Communications, you will play a vital role in shaping our brand identity, managing campaigns, engaging with our community, and producing compelling content across all platforms.
Role Highlights:- Lead brand and communications strategies to drive growth and engagement
- Expand brand positioning with a focus on community-centric approaches
- Growth our community of first responders through advocacy initiatives
- Create integrated marketing campaigns to boost user acquisition and retention
- Develop engaging content that highlights member experiences and encourages interaction
- Oversee the production of high-quality content across various channels and formats
- Implement communication strategies to enhance brand visibility and authority in key areas
- Collaborate with data teams to measure brand impact and business performance
- Build and manage a team that embodies our values and culture
- Proven track record in brand management, communications, and community engagement
- Experience driving business KPI improvements through brand initiatives
- Familiarity with ATL campaigns and user-generated content strategies
- Strong analytical and problem-solving skills with a focus on ROI
- Excellent storytelling and communication abilities
- Ability to work collaboratively and strategically across different channels
- Skilled at building successful partnerships and integrated approaches
- Previous experience in team building and capability development
Desirable Skills:
- Experience in crisis communication and reputation management
- Knowledge of GDPR compliance and ethical marketing practices
- Proficiency in content personalization and segmentation techniques
Our Culture:
At Blue Light Card, we value our members, partners, and colleagues above all else. We strive to create a workplace where every team member feels valued and appreciated. Our commitment to a positive work environment is reflected in our accolades as a Top 100 Great Place To Work UK and one of the UK's Best Workplaces for Wellbeing and Women.
Perks We Offer:
- Hybrid working and flexible hours
- Company bonus scheme
- Great social events and modern office amenities
- Onsite gym and wellness benefits
- Learning and development opportunities
- Generous leave policies and healthcare benefits
- 35-hour workweek
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