Campaign Executive

1 week ago

Gaydon, Warwickshire, United Kingdom Jaguar Land Rover Full time

REQ ID:
117265

JOB TITLE:
Campaign Executive (12 Month Fixed Term Contract)

SALARY:
Competitive

POSTING END DATE:
04/08/2023

LOCATION:
Gaydon


Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.


End to end campaign management of current and future global Jaguar brand and product comms, plus connected services and electrification comms in line with our new modern luxury principles.

This role will also involve Brand Identity development for all house of brands.


This is a key role within the Comms & Insights Centre of Excellence, supporting the business through the transition from current to future Jaguar brand, plus helping to support our incremental revenue targets through a focus on electrification and connected services comms.


The Campaign Exec will support the development of integrated owned, earned and paid communications campaigns, aligning to the relevant stages of the customer journey for the areas detailed above.


Based on the creative process, you will be responsible and accountable for supporting key stages of the creative process including the pre-brief, integrated comms brief, experience design and creative development stages, plus market briefing toolkit/asset list and briefing calls delivery.


During all stages of the creative process, you'll need to work collaboratively with multiple stakeholders at all levels across the business.

This will help to provide an integrated and aligned approach, ensuring all plans, guidelines and assets are delivered in line with the master brief, messaging hierarchy and integrated messaging sheet.


WHAT TO EXPECT
Based on the creative process, you will support the end-to-end campaign management from pre-brief through to delivery for all Jaguar, connected services and electrifications communications

Specifically, this involves:

  • Prebrief stage:
  • Gathering, analysing and distilling internal and external data and insights to help inform the master brief
  • Validating the brief with key central, regional, market and agency partners prior to seeking official approval of the brief through Brand Squad and BCB creative approval forums
  • Defining the required deliverables list across channels and in support of the customer journey, coordinating inputs from relevant stakeholders with ongoing management of the asset list thereafter
  • Development and approval of messaging hierarchy and integrated messaging sheet
  • Integrated comms brief stage:
  • Organisation, management and presentation of face to face all agency briefings for larger scale projects and virtually for small scale projects
  • For face to face briefings, you'll need to work closely with design to ensure the appropriate properties and guest presenters are available to help deliver an inspiring and motivating session
  • Experience design:
  • Leading the strategy to agree the customer journey experience design to support the project prior to commencing creative development
  • Creative development:
  • Leading the campaign platform and look and feel, bringing all key stakeholders along on the journey to ensure full alignment across channels
  • Creative executions:
  • Supporting the Brand Comms team, ensuring creative executions remain true to the master brief and are delivered consistently across all touchpoints and channels
  • Preproduction/Production/Post Production:
  • Supporting the Brand Comms team across all stages of production where required, making sure we remain true to the master brief, messaging hierarchy and integrated messaging sheet where relevant
  • Master assets delivery:
  • Leading the development and communication of the market briefing toolkit and asset list to ensure regions and markets have a clear understanding of the plans, guidelines and assets that will be available across the customer journey, in turn helping them to delivery and optimise at a local level in line with global guidance
  • Be the first point of contact for all areas of the business for your specific project
  • Ensure we maximise all opportunities across all other projects in support of assets to help build the current and future Jaguar brand
  • Support key governance meetings such as Mission Team, Project Meeting and Project Attack, working collaboratively with key stakeholders, always bringing them on the journey to deliver an integrated, aligned and consistent campaign
  • Support the presentation and approval of key stages of the creative process through Brand Squad and BCB creative approval forums
  • Attendance and representation at LPOMs, LGR and other associate forums where required
  • Work with the launch planning team and wider functions to agree the launch plans and key dates such as reveal. Whilst doing so, always seek opportunities to maximise the impact of each launch plan with an awareness of key dates

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