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Marketing Programme Executive

3 months ago

Swindon, Swindon, United Kingdom Openwork Full time

The opportunity:


The Marketing Programme Executive reports into the Senior Channel & Planning Manager and supports the team of Channel Managers and the Partner Marketing Manager.

This role will be working alongside the Channel Executives.

The job holder will support in the build, execution, management, and measurement of our programme of campaigns. It will also support BAU proposition requirements.


An important aspect of this role is communications to advisers and their clients as well as internal stakeholders, ensuring these are completed to a consistently high standard, on time and within budget.

We are a growing team, and it may on occasion be necessary to support other key channel deliverables.


The role require day to day management of external channels and resources, close interaction with the full marketing team, SMEs across the business, key advisers and suppliers.


The benefits:

  • Salary up to £37,000
  • Bonus scheme on target bonus 10%
  • Pension scheme contribute up to 5% of your salary and Openwork will match you and put in an extra 5%
  • Critical illness cover
  • Income protection 1x salary
  • Death in service 4x salary
  • 25 days holiday + bank holidays, with the opportunity to buy up to an additional 10 days
  • A range of other flexible benefits to include private medical insurance, dental insurance and much more.

Key Accountabilities:

  • Working with the channel managers to deliver targeted single and cross channel product campaigns that drive lead and revenue generation for advisers and Openwork.
  • Support the Partner Marketing manager with key tasks.
  • Support the senior manager with the calendar of activities and reporting.
  • Take ownership of key tasks to ensure these are delivered to the required standard and on time.
  • Ensure content is correct, engaging and relevant on the Openwork's Adviser portal.
  • To ensure communications and marketing material is written and produced to required Openwork standards and is regulatorily compliant.
  • Understand how all marketing collateral is used by advisers and customers, recommending changes as appropriate.
  • Provide challenge and forethought in identifying new opportunities to enhance and improve channel support and campaigns.
  • The role involves the need to understand business plans to ensure that we maximise the ability to provide the most relevant and effective assets.
  • The role requires regular sourcing and reporting of MI to demonstrate the value of campaigns.
  • Working with ConcertHub to deliver material to advisers via this route and to develop this part of our offering.

What will you need to succeed?:

Qualifications/Experience/Knowledge:

  • 3+ years of communications/Campaigns/ marketing within Financial Services or other large organisation.
  • Experience of implementing integrated communications / campaigns.
  • Experience of building and delivering Social media campaigns.
  • Experience of working within Campaign frameworks and governance.
  • Understands and applies client contact rules.
  • Plans either in FS or other industries.
  • Excel, PowerPoint, CMS, Digital design
  • Has a Project Management skillset.
  • Has a demonstrable knowledge of success measurement and improvement solutions.
  • Graduate degree or equivalent CIM Diploma preferred but not essential.

Skills and Competencies:

  • Strong communication skills including ability to interpret technical or conceptual information into simple, straightforward English.
  • Strong literacy and numeracy skills.
  • Strong interpersonal skills for effective stakeholder management.
  • A delivery focus that operates across a variety of activities.
  • Ability to manage and prioritise across different priorities, multiple stakeholders, timescales and goals.
  • Excellent influencing and networking skills
  • Excellent team player
  • Excellent planning and organisational skills
  • Positive, selfmotivated individual capable of working autonomously, with a strong "can do" attitude.
  • Proven track record for delivery to deadline
  • Supplier relationship experience skills

Why us?:

We're a dynamic, fast paced, and growing business with huge ambition. This is all made possible by the brilliant people who are part of The Openwork Partnership family.

We're investing heavily in our colleagues, continuously striving to give them the platform to develop personally and professionally and reach their full potential.


We're also very proud of our culture, as one of the Best 100 Large Companies to work for in 2022.

The Openwork Partnership values, and respects individuality and we are committed to building an inclusive culture and environment which truly recognises and celebrates our colleague's individual differences and identities - just like our financial advice, for us, it's personal.

We believe everyone can make a difference and your race, religion, disability, and gender will never be a barrier. At Openwork, we have a strong ethic of care for each other where you can bala