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Digital Marketing Manager
3 months ago
Job Title:
Digital Marketing Executive
MarCloud, a leading marketing automation consultancy based in Liverpool, UK.
We are looking for an ambitious and analytical B2B digital marketer to help us generate more Leads for our growing Salesforce consultancy based in Liverpool Our business has grown organically through inbound marketing and we are looking for someone passionate to join our team and continue with our thought-leadership approach.
A core part of the role is to help generate net new Prospects in our marketing automation platform Marketing Cloud Account Engagement (MCAE aka Pardot).
If you have experience marketing for a B2B marketing agency or consultancy, we would love to hear from you as this role will very much be 'marketing to marketers'.
Lead generation and Inbound MarketingBuild, plan and implement the overall digital marketing strategy
Supporting our sales team by creating MQL's that are sent to our CRM (Salesforce).
Develop and implement effective Google Ads strategies to enhance MarCloud's online visibility and drive lead generation.
Product marketing
Create marketing campaigns to promote and sell our packaged solutions that sit on our MarCloud Technologies site.
Craft compelling sales materials to support the sales team, ensuring consistency in messaging and brand representation.
Creating template materials for our salespeople and consultants to use to help sell MarCloud
Create material and content to help Salesforce better understand and sell MarCloud as a partner
Marketing Cloud Account Engagement (Pardot)
Email Campaigns:
Market to marketers' - Our clients are typically marketing professionals
Manage and enhance MarCloud's presence on LinkedIn, engaging with our audience and promoting brand awareness.
SEO & Copywriting
Proficient in optimising content for SEO and proactively improving our content
Contribute regularly to the MarCloud blog which is well known within the Salesforce community
Familiar with SEO tools such as Moz, Google Search Console and Google Trends.
Support our internal team by creating documentation and content for our internal Wiki
For example, implementing an interactive digital ebook solution instead of using static PDF's.
Use data to drive better decisions for our ad and email campaigns.
While Eoin will be the primary contact, there will be substantial support from our experienced outsourced marketing manager, Aimee, based in Australia and in the office from the company's founder, Tom Ryan.
Familiarity with marketing automation tools, particularly Pardot.
Ability to collaborate with remote teams and work efficiently with high levels of autonomy.
Digital marketing:
B2B Marketing 2 years (required)
Marketing agency or consultancy:
Marketing degree (desirable)
Investment in Salesforce certifications
Tiered holiday benefits
Birthday off
Pension scheme
Work-from-home flexibility once probation is passed
Exposure to a diverse range of marketing activities, specifically, marketing automation.
The role will initially be in the office in Liverpool, however as we are a hybrid business we would be open to hybrid or fully remote working once you have passed probation and proven yourself in role.
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