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Senior Officer, Marketing, Digital Cont

3 months ago

London, Greater London, United Kingdom European Bank for Reconstruction and Development Full time
Requisition ID Office Country- United Kingdom- Office City- London- Division- Office of the Secretary General- Contract Type- Short Term- Contract Length- 06 months- Posting End Date- 04/09/2023
Purpose of the Job
The role requires relevant experience in design, marketing and social media fields and close working collaboration with the Event Management Team and Protocol Team (AMPEM), Communications, Health & Safety, Transport, media partners, sponsors and outsourced providers

Background
The Senior Officer - Marketing and Digital Content role is based in the Office of the Secretary General (OSG).

OSG acts as secretariat to the EBRD Board of Governors and Board of Directors and their committees and as the official channel of communication between the EBRD and its shareholders.

It is responsible for the organisation of the Annual Meeting of the Board of Governors, all meetings of the Board of Directors, other large events organised under the auspices of the EBRD and all protocol matters involving VIPs from shareholder governments.


Within OSG, this role is responsible for assisting with marketing activities, the on-line marketing platforms of the Annual Meeting and the liaison with external international media partners, sponsors and AM Participants in general.


Accountabilities and Responsibilities

  • Proactively design and implement marketing initiatives to raise awareness and visibility of the AM.
  • Promote the event and assist in the cost recovery efforts by encouraging paying business guests to register and attend, by emphasising the value and benefits of participation.
  • Promote the AM destination by showcasing its cultural and economic opportunities
  • Create visually compelling print and digital marketing collateral for the AM whilst strictly adhering to corporate brand guidelines
  • Design the AM website and the MyEBRD mobile app. Set them up on the relevant platform and manage all content and updates.
  • Oversee the consistency and quality of content on all marketing channels. Be the focal point for distribution of assets when other teams and the Host request them.
  • Design effective and attractive newsletters, web banners, social media posts, press adverts and other marketing materials for AM invitees.
  • Research and produce attractive copy and coordinate input and sign off with all stakeholders both internally (Communications Department, Event Management, Health & Safety, Transport, etc) and externally (Media partners, sponsors and others)
  • Troubleshoot and maintain close cooperation with the outsourced supplier to resolve any AM web and mobile apprelated issues.
  • Propose and coordinate the social media marketing campaign to promote the event and AM sponsors
  • Review the artwork for sponsors and institutional stands and liaise with them when needed.
  • Monitoring and evaluating the success of our marketing channels using tools such as Google Analytics, and take appropriate actions based on feedback.
  • Create, coordinate content and set up the AM general satisfaction survey in the system
  • Generate a comprehensive final report with statistical analysis of marketing efforts

During the Annual Meeting, the Senior Officer, Marketing and Digital Content will:

  • Manage 2 support staff
  • Manage the MyEBRD information stand to troubleshoot and manage all mobile app queries for AM participants at all levels
  • Ensure all app notifications are promptly sent out to keep AM participants informed of updates and important information.
  • Update all changes for speakers and sessions on the AM website and MyEBRD,
The Annual Meeting will take place in Yerevan 14-16 May 2024

Knowledge, Skills, Experience and Qualifications

  • Strong writing skills; experience in writing impactful content for the public and of altering tone for audience and platform (web, social media, publications).
  • Proven experience in web design
  • Relevant experience, preferably from a graphic design, marketing or digital communications field
  • True understanding of what makes exciting, inspiring marketing content
  • Knowledge of producing highend digital content and online marketing campaigns
  • Computer literate: excellent knowledge of design programmes such as Adobe Creative Cloud (InDesign, Photoshop, Premier Pro), Microsoft Office including Power Point; knowledge of Google Analytics preferable
  • Working knowledge of Cvent, HTML and/or Content Managements Systems would be an advantage
  • Understanding and knowledge of corporate communications and graphic design
  • Proven experience demonstrating adherence to brand compliance
  • Comfortable multitasking with an ability to prioritise
  • Fluent in English with the ability to write clearly and attractively for both marketing and institutional reporting purposes
  • Autonomy experience of working independently and scheduling own work
  • Able to work well under pressure and to tight deadlines, to remain accurate and attentive to detail in such situations
  • Proven experience o