Digital Marketing Demand Professional

2 weeks ago

Birmingham, Birmingham, United Kingdom BT Full time
Digital Marketing Demand Professional

Job Req ID:28852
Posting Date:22 Jan 2024
Function:Brand and Marketing
Location:215 Park Lane, Birmingham, United Kingdom
Salary:Competitive + benefits


Career Grade:
E

Closing Date: 4th February 2024

Location:
London, Birmingham, Bristol, Manchester

Why this job matters

  • Working alongside the Digital Marketing Demand Manager, the Digital Marketing Demand Professional will be the single interface between Marketing and DAAC, responsible for capturing prioritised demand from all Marketing teams, translating the demand plan into a prioritised productcentric plan to align with DAAC trading squads, having a clear view on available resource within DAAC trading squads, discussing and interlocking the plans and presenting back to all Marketing teams for final approval.
  • Responsible for overseeing the delivery of all interlocked demand to ensure delivered on time and within budget and managing any urgent demand that needs supporting outside of the agreed planning process. This role will be an expert in digital demand management, conflict management to deal with different priorities across segments and products and resource capacity planning to ensure alignment across all Marketing and DAAC plans

What you'll be doing

  • Collate and capture all annual / quarterly demand from each Marketing function, ensuring appropriate level of detail to impact assess within Marketing and DAAC.
  • Work with Digital Marketing Operations Senior Manager and Digital Media & Content Senior Manager, impact assess all demand requests to understand if any resource needed within the wider Digital Marketing team.
  • Present prioritised plan to equivalent DAAC squad leads, adjust plan based on any inputs from DAAC and interlock plans.
  • Communicate locked down plan to Brand & Comms, Channel, Field, Partnerships & Portfolio, Wholesale/DivX, Campaigns and Mandatory & Regulatory and agree activity out of demand planning and into delivery.
  • Manage any unplanned activity requests (20% max) between Marketing function and DAAC, facilitating any prioritisation decisions required.
  • Oversee delivery of all interlocked demand across Marketing and DAAC, ensuring transparency on status, issues, risks and mitigations, to deliver on time and within budget.
  • Timely escalation of any issues or risks that could impact delivery to ensure a resolution can be identified and reached to bring delivery back on track.
  • Skills and Experience
  • Good knowledge of website marketing how to translate the brand and content strategy into the customer facing website and use A/B testing to optimise site performance.
  • Demonstrable skills in demand management, impact assessment, resource capacity management and prioritisation governance.
  • Data visualisation skills to capture demand from segments into an agreed format, translate into a productcentric plan to align with DAAC trading squads and provide visibility across Marketing and DAAC at all times of current committed plan, blockers and key decisions made.
  • Organisation skills to ensure full oversight of all demand, priorities and end decisions to ensure no gaps or missed demand.
  • Conflict management ability to manage, influence and resolve conflicting demands and priorities across Marketing functions and into DAAC.
  • Governance and process management to drive momentum, quality and marketing rigour.
  • Customer obsession we start and end with the customer. Everything we do is based on customer and user demand.
  • Experience you would be expected to have
Mandatory

  • Experienced in digital marketing and the drivers of digital marketing performance (e.g. business KPIs, business plans, budgets).
  • Experience developing digital customer journeys to drive commercial performance and ensure the website reflects the Marketing strategy.
  • Experience in a B2B market; understanding customer profiles, best practice digital user journeys.
  • Experience working with Digital function and understanding where Marketing fits into their strategy and key business objectives and targets.
  • Experience working in a matrix style, crossfunctionally with multiple teams and stakeholders.
  • Experienced at using data and facts to support recommendations.
  • With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
  • We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new startups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses.
  • We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, bus

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