Digital Content Producer

1 week ago

Sunderland, Sunderland, United Kingdom University of Sunderland Full time
This role reports directly to the Digital Content Manager and will focus on creating,
updating and enhancing digital content predominantly for the corporate website.
The main purpose of the role is to plan, create and deliver content that engages
enquirers, applicants, current students and other related audiences, in line with the
University's marketing strategy.

Key Responsibilities

and Accountabilities:

  • Work across the service and with other internal stakeholders across the
university to ensure that digital content is produced and maintained to
successfully showcase the university

  • Build excellent relationships with faculty and services colleagues as
directed, fulfilling and proactively identifying content needs

  • Leading key operational regular marketing and recruitment meetings with
senior faculty team members and collaborating on content requirements

  • Work with the campaigns and CRM teams to produce and publish content
for use in integrated marketing campaigns and for CRM communications to
prospective students and key audiences

  • Work alongside the Digital Content Manager and external providers to
update and maintain the presence on 3rd party websites

  • Work alongside the social media and video production team to develop and
publish content for utilisation across online channels, assisting with video
briefs and project management

  • Writing new courses for the website working alongside faculties
  • Actively manage content for the Virtual Open Day and other platforms
  • Work with the faculties and key services to ensure content is relevant,
personalised and accurate, keeping abreast of University facts and figures,
USPs, course developments, City and regional information and other key
facts.

  • Work closely with clients to identify their needs and liaise regularly with
them for the delivery of high quality website content including faculties,
services, International, Recruitment, Research, B2B and other key
stakeholders

  • Utilise analytics dashboards and translate findings into stakeholder reports
including content updates

  • Work with content management systems on a daily basis
  • Ensure all content is optimised for SEO and meets accessibility standards
  • Create and edit web pages as required
  • Proofread content and make changes where necessary
  • Work with other web specialists including web developers and designers
  • Develop and maintain uptodate knowledge of content production and
digital marketing techniques

  • Offer guidance and advice to web editors across the university
  • Assist with the digital mailbox as required
  • Be involved with any other marketing and recruitment duties as required.
  • Attend key recruitment events both on and off campus for the purpose of
promotion and to assist with the overall event as required

  • Undertake and support staff development as appropriate
  • All staff across the Service are required to be flexible to support the focus
on student recruitment

  • All teams will be required to assist and support key recruitment events such
as Open Days and Clearing.

Special

Circumstances:

Occasional travel and out of hours work will be required

University of Sunderland

Role Profile
Part 2

Part 2A:
Essential and Desirable Criteria

Essential:

Qualifications and Professional Memberships:

  • Educated to Degree level or equivalent, or possess significant relevant
professional experience within a similar role.
*****Experience:

  • Demonstrable experience of best practice and writing appropriate content
for a website in a professional capacity

  • Experience of working on digital projects
  • Experience of working across a business with multiple stakeholders
  • Experience of using a complex Content Management System
**Key Knowledge and Expertise: **- Demonstrable understanding of search engine optimisation

  • Awareness of the legal aspects of website development, including
accessibility and data protection

  • Demonstrable understanding of digital marketing and customer experience
  • Recent experience of implementing SEO techniques
  • Experience of web analytics tools, such as Google Analytics
**Experience: Customer Relationship Marketing purposes.

  • Experience of working in the higher education sector.
  • Experience of developing graphics and basic animations
**Key Knowledge and Expertise: - Experience of formatting text with HTML

  • Experience of using image manipulation software such as Photoshop

Part 2B:
Key Competencies

Competencies are

assessed at the

interview/selection
**testing stage

Service Delivery

  • Adapts services and systems to meet customers' needs and identifies ways of
improving standards

  • Learns from complaints and takes action to resolve them
  • Collates feedback and views from customers and keeps uptodate with
market trends to inform service development and make changes

  • Actively promotes services

Communication

  • Delivery methods are chosen and tailored to aid understanding and meet the
nee

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