Social Media Manager

7 days ago


Sunderland, Sunderland, United Kingdom British Esports Full time

Purpose of the role:

Responsible for overseeing engagement, delivering strategy and British Esports activities on social media, through implementing content strategies (as defined by British Esports objectives).

Specific duties:

  • Responsible for overseeing British Esports engagement on social media channels (including, but not limited to; Facebook, Twitter, Instagram, LinkedIn, TikTok, Twitch and YouTube), through implementing content strategies (as defined by British Esports objectives).
  • Develop social media content with the aim of increasing brand awareness, customer engagement and a best-in-class social media experience.
  • Work with other stakeholders in creating user-facing resources and captivating content (blogs, articles, FAQs, posts and multimedia content/video).
  • Responsible for planning and maintaining the social media calendar of British Esports and associated projects.
  • Work in conjunction with the Senior Vice President to set relevant social media metrics/KPIs.
  • Analyse engagement data across all owned social media channels and provide monthly reports.
  • Knowledgeable in optimising SEO, algorithms, keyword research and analytics.
  • Identify trends in customer interactions, drive actions through insights, determine efficacy and areas for social media campaign improvement using skills in data analysis and interpretation of statistics.
  • Help define and maintain community management strategies, including methods for engagement, moderation policies, content building, and other outreach initiatives on behalf of British Esports and its partners.
  • Participate in and help develop community-facing activations including digital-events, contests, live streams and live events to build lasting relationships and advocacy amongst our community.
  • Identify key influencers and leverage these community members to help promote British Esports.
  • Inspire community conversation and self-moderation to ensure the discussions are safe and respectable places for our fans and partners to participate in.
  • Maintain day to day engagement across all social media channels, ensuring responses are prompt and in line with British Esports brand values.
  • Provide solid copywriting and editing skills suitable for each platform, with an understanding of how to write a successful tweet with an effective tone of voice, to creating ad hoc social media graphics when required.
  • Stay up to date with all the latest social media trends, specific platform features, emerging digital technologies, gaming and esports.
  • Establish yourself as a thought-leader within social media to other stakeholders throughout British Esports.
  • Ensure all content maintains the brand standards of British Esports and associated projects (inc; Student Champs, NEPC, GEG, etc.).
  • Attend specific meetings and present detailed information e.g., Advisory Board Meetings.
  • Regularly attend and promote esports events in the UK where required.

Key skills and qualifications required for the role:

  • Extensive social media and community experience within the esports industry.
  • Strong organisational and multi-tasking skills.
  • The ability to deliver with a maximum return on investment.
  • Able to meet short deadlines and work well under pressure.
  • A natural collaborator, personable and approachable.
  • A resilient and engaging personality able to influence across all levels.
  • Able to lead by example with a hands-on approach.
  • Results driven with the ability to coach and mentor others to achieve team objectives.
  • Willingness to undergo enhanced DBS checks and safeguarding training.
  • Actively uses social media platforms such as LinkedIn for business networking and industry updates.


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