Head of E-commerce

4 weeks ago

London, United Kingdom 111SKIN Full time

Head of E-commerce - 12 month FTC


Reporting to: Chief Marketing Officer


Founded in 2012 by world-renowned plastic and reconstructive surgeon Dr Yannis Alexandrides, 111SKIN is a global skincare brand that bridges the gap between scientific innovation and glamour. Beloved by A-listers, high-profile makeup artists, and skincare connoisseurs, 111SKIN is also highly regarded by some of the most reputable editors and industry bodies.


Whom we are looking for: A commercially minded, innovative thinker that champions the digital roadmap while executing tactics that support growth and brand elevation at the same time.


What you’ll do: As the head of department, you’ll own the P&L and trading strategy. You’ll provide strong leadership to the in-house e-commerce team and external agency partners as we continue to transform our digital efforts across website, paid media, CRM, UX and customer service.


What success looks like: You’ll drive financial performance while reinsuring our brand presence at the same time. Never afraid to roll up your sleeves, you not only identify opportunities for growth but are also helping to execute them.


Why you are a great fit: You have an entrepreneurial mindset with a great ‘can do’ attitude. An agile team player who is able to cultivate a strong departmental culture while also maintaining strong relationships with internal stakeholders and external agency partners.


This is a full-time position operating with a hybrid working pattern, including two days per week based at 111SKIN’s Head office in Fitzrovia, London. This is a fixed term contract for 12 months.


Duties and responsibilities:


  • Lead the global vision and planning across all digital channels including website development & UX, site trading, paid media, CRM and customer service.
  • Take full ownership of the e-commerce P&L, setting and executing strategies to achieve revenue targets while managing the budget in alignment with department needs and planned projects for the year ahead.
  • Collaborate closely with agencies to oversee channel performance across Paid Social, Google Ads, and Affiliates. Lead strategic planning, optimise budgets, and ensure campaign effectiveness by monitoring key performance metrics.
  • Expand on a comprehensive retention strategy across CRM channels, including email, SMS, loyalty programs, and customer service.
  • Develop and execute a data-driven digital trading strategy that balances sales performance with brand elevation goals and identify and implement innovative, out-of-the-box initiatives to drive trade beyond traditional site-wide promotions.
  • Lead reporting and analytics using primarily BI tools, GA4 and Looker Studio, as well as in-platform reporting across digital channels.
  • Define best practices for customer experience and platform functionality, while overseeing and refining the management of our outsourced customer service agency to ensure optimal support and efficiency.
  • Continue to build, mentor and lead the in-house team.


Requirements:


  • Previous leadership experience in digital and e-commerce; ideally acquired in an multichannel environment within the beauty, fashion, luxury or related industries.
  • Proven track record of driving strong digital trading performance; excellent business acumen with a desire to elevate the brand at the same time.
  • Expertise in digital marketing, merchandising and customer experience.
  • Excellent analytical skills and detail orientation, with expertise in Microsoft Excel.
  • Entrepreneurial mindset with hands-on experience.
  • Proven people development skills; commitment to mentorship and individual growth.
  • Comfortable managing multiple responsibilities and complex projects, ensuring alignment across internal and external stakeholders.


Culture & Benefits:


Everything we do at 111SKIN is to help people. From giving clients the confidence to go makeup-free, to giving back to the community and preserving the environment. It’s part of 111SKIN’s DNA. It’s who we are.

As a member of our team, we hope you will help us champion our values of entrepreneurial mindset, caring collaboration, and determination to succeed. Some of the benefits include:


  • Flexible working arrangement
  • 4pm Friday finish and summer hours during July & August with a 2pm Friday finish
  • 3 extra days of paid holiday during the festive period
  • Religious holiday swaps
  • 3 free 111SKIN products per month
  • 85% employee discount on additional 111SKIN products
  • 1 complimentary 111CRYO/Heat session per week
  • 1 complimentary facial at Harley Street Suite per quarter
  • 40% discount on non-surgical treatments at 111 Harley Street
  • Expenses towards eye tests
  • Bike2work scheme
  • 2 weeks of compassionate leave
  • IVF support


At 111SKIN, we believe that diversity drives innovation and inclusion fosters creativity. We are committed to building a diverse team and creating an inclusive environment where everyone can thrive. We encourage applications from individuals of all backgrounds, experiences, and perspectives.

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