Commercial Executive

4 weeks ago

London, United Kingdom SSP Full time
Job description:

Commercial Executive, Camden London

The main purpose of the job

To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

Main duties

Planning the activity and successful execution of the commercial plan for a brand or a small portfolio of brands to deliver stretch EBITDA target.

Tasks

  • Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
  • Track progress of briefs and ensure delivery to time and budget
  • Once a commercial initiative is signed off, ensure successful implementation through internal stake holder process & operational teams
  • Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets)
  • Support full roll out across the brand, additional brands or product category
  • Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
  • Support the delivery of range, pricing and POS for units
  • Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing
  • Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
  • Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders Brand Director Senior Commercial Manager Commercial Executive
  • Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
  • Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner.

Knowledge, skills and experience required

  • Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
  • Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
  • Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
  • Proficient user of Word, Excel, PowerPoint and brand and category management systems
  • Effective verbal and written communication
  • Flexible and adaptable approach
  • Ability to work at pace and effectively prioritise competing demands on time

Desirable skills / personal attributes

  • Analytical and commercial
  • Good attention to detail
  • Data-driven

SSP are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.

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