Head of PR

1 week ago

Windsor, United Kingdom Legoland Full time

Head of PR & Social Media - Windsor, Berkshire  

Location: LEGOLAND Windsor Resort, SL4 4AY

Remuneration Package: Competitive salary, pension, life assurance, holiday and Merlin Magic Pass – 20 free tickets to our attractions.

Contract Type: 12 Month Parental Cover

We are looking for an awesome candidate to take up this rare opportunity to be the Head of PR for the UK’s favourite children’s theme park; the LEGOLAND® Windsor Resort, on a 12 month fixed term contract. The LEGOLAND Windsor Resort is the ultimate destination for families with children age 2-12. The Resort is home to two awesome LEGO themed Hotels and a host of rides, shows and attractions built around the iconic LEGO® brick, with a really exciting pipeline of innovation projects launching in the next few years.

This role is based at the Windsor theme park, located in 150 acres of beautiful parkland.

Reporting to the Marketing Director, the Head of PR and Social Media will be responsible for the strategic development, excellent execution and delivery of the Resort’s Public Relations and Social Media strategy (earned media channels) driving best in class publicity and social engagement for the Resort. You will manage the Resort’s reputation handling all crisis communications. A strong PR programme is central to our overall Resort marketing strategy. This senior high profile role is critical in building Resort awareness and word of mouth reputation and supports the delivery of visitor volume, revenue and EBITDA targets.

What the job will involve:

  • Lead, develop and implement the Resort’s PR and Social Media strategy and plans
  • Oversee, brief and evaluate the retained consumer PR agency in delivering the ‘always on’ PR strategy, activations and attraction launches.
  • Manage the Resort’s reputation, leading on all crisis and issues communications with out of hours, on call cover.
  • Oversee the busy in house Press Office in facilitating press review visits, photography and filming requests.
  • Lead and develop the PR & Social Media Manager direct report
  • Maximise creative news generation and newsjacking opportunities ensuring LEGOLAND exploits all publicity opportunities.
  • Support on Community Relations, liaising with key local organisations
  • Oversee the internal communications strategy
  • Establish, maintain and nurture the Resort’s strong in house relationships with media contacts, with a key focus on broadcast
  • Act as a spokesperson for proactive PR stories

Qualifications & Experience

  • Experience of working as a Head of PR or equivalent within an in house or agency environment
  • Extensive knowledge of public relations strategies (design and delivery) such as; events, new product launches
  • A strong and established portfolio of UK media contacts especially in travel, leisure and tourism
  • Media trained with experiencing in briefing and crisis Communications is essential
  • Excellent communications skills translating complex issues to stakeholders at all levels
  • Experience of developing brand positioning using a variety of media channels

Benefits

  • Performance related Company Bonus
  • 25 days Holiday Allowance plus Bank holidays
  • Private pension scheme
  • Life assurance scheme
  • Employee assistance programme
  • Ongoing Training & Development
  • 40% discount off LEGO sets and products on the online LEGO Store
  • Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world
  • 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit)
  • Staff discount codes for Merlin Annual Passes to gift to loved ones
  • Access to Perks at Work which 30,000+ national & local employee discounts
  • Free staff parking

About Merlin

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

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