Head of Strategic Marketing
1 month ago
Key Information
Salary: Appointments are normally made at the starting salary, however comparable skills and experience will be considered. Future progression is based on annual performance review.
Hours per week: 35 hours per week (Full Time)
Location: Chelsea. This role is eligible for hybrid working (two days per week in the office). There will be occasional working days in Sutton (around once per month).
Closing Date: Monday 16 September 2024
Job Details
As Head of Strategic Marketing, you will be required to lead and oversee work to gather business intelligence, analyse data and develop new strategies to strengthen positioning of the ICR’s brand.
The aim will be to furnish partner teams across the ICR with an understanding of their markets, analysis of the effectiveness of current strategies, and marketing strategies to exploit new income opportunities.
The role will lead the shift to a more data-led approach to income generation – using business intelligence, digital analytics data and market research to identify new fundraising and commercial opportunities, and data analysis to reshape income generation and marketing activities.
Key Requirements
The successful candidate must have a strong track record in designing and implementing strategic marketing programmes guided by market intelligence. They need a strong understanding of brand. They must be highly creative and collaborative, with exceptional skills in data analysis and presentation.
Department/Directorate Information
The Development and Communications directorate is responsible for fundraising and philanthropic income across the ICR, and telling the ICR’s story of doing outstanding cancer research – communicating effectively about the ICR’s work to help attract donors and supporters, the best staff and students, commercial partners, funders and collaborators, and to advocate for changes that support cancer research and improve access to the ICR’s discoveries.
We encourage all applicants to access the job pack attached for more detailed information regarding this role.
About The Institute of Cancer Research
Why work for us?
As a member of staff, you'll have exclusive access to a range of staff benefits.
The Institute of Cancer Research, London, is one of the world's most influential cancer research institutes, with an outstanding record of achievement dating back more than 100 years. Further information about working at the ICR can be found here.
We look forward to receiving applications from all candidates, wherever in the world they are currently based. We will select those who display the potential to become, or to support, the world leading cancer researchers of the future based on their application and performance at interview. However, we particularly welcome British applicants from black and ethnic minority backgrounds, as they are under-represented within the ICR and nationwide in STEM roles.
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