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Account-Based Marketing
3 months ago
Reporting to the Director of Demand Generation, yo ur primary goal is to help drive new revenue from our target audience of large enterprises in highly regulated industries such as pharma, financial services and heavy manufacturing. Y ou will prepare, execute and measure impactful account-based marketing (ABM) customer expansion and new logo lookalike campaigns , and help create and maintain revenue-influencing sales content such as Microsoft PowerPoint proposal documents
You will have guidance from the Director of Demand Generation and work efficiently with the experienced Marketing, Sales and RevOps Teams to ensure every effort to generate measurable results. In particular, you will provide campaign and collateral support to the Sales Development Representatives and Key Account Directors to help them succeed in engaging with their targets
The ideal candidate must be dynamic and self-motivated, have a focus on generating outcomes, understand how B2B organizations operate, and be keen to progress their career in marketing and demand generation in the enterprise software industry
Your Responsibilities:
Prepare and execute ABM initiatives that drive revenue from new customer logos, as well as expansion opportunities from key accounts
Handle the start-to-end process from ideal client profile (ICP) and key persona researching through to multi-channel execution of emails, webinars, website landing pages and sales enablement content requirements
Be the go-to contact in Marketing for the creation and personalization of sales proposal and presentation content
Collaborate closely with Marketing, Sales and SDR teams and subject-matter experts for a unified approach, and to ensure campaigns and content are communicated clearly
Measure and analyze campaign activity to provide clear visibility into results & ROI and identify opportunities to improve
Bring new ideas and always look for new opportunities to effectively reach and engage enterprise target accounts
Skills and Qualifications
3+ years' experience in a software or technology marketing campaign role is highly advantageous, but not essential for the right candidate
Ability to demonstrate a good understanding of ABM or demand generation techniques
Confident communication skills, and comfortable collaborating with several stakeholders across different teams and geographies
A creative eye for design and layout with a natural ability to police the brand
Good project management, organizational, and multitasking skills to ensure projects are efficiently assigned to others involved and ultimately completed on time
Knowledge / experience with Salesforce, Outreach, ZoomInfo or similar systems
Overall, a smart and proactive doer, who is keen to take responsibility and be accountable for their own work, and who enjoys generating positive outcomes from their effort
The Opportunity
Join Quark to make a meaningful difference in content design while enjoying comprehensive benefits from day one. Your growth and success matter to us. Together, we'll unleash the power of innovative and successful content. You will receive continuous support and training to help you excel in your role and develop your career with us
Why Quark Software
At Quark, we've been revolutionizing graphic design, digital publishing, and content automation since 1981. With over four decades of expertise, we empower organizations to master their content lifecycle through cutting-edge design automation and intelligence. Our software solutions enable customers to create, manage, publish, and analyze their content with unrivalled effectiveness. As we embark on an exciting new era of growth, we're on the lookout for dynamic, organized, and proactive individuals to join our team in the UK
Quark is the Foundation of Content
Just as a Quark forms the basis of all matter in science, Quark serves as the foundation for all content. Our tagline "brilliant content that works" encapsulates our unwavering commitment to excellence. With a global workforce of around 200 professionals, we foster an inclusive culture that celebrates our diverse team
Why Choose Quark
Quark is entering a transformative phase of growth, driven by visionary leadership focused on research and development and customer success. Our culture thrives on positivity and support, providing an environment where every employee can flourish. Join us to make a meaningful impact on our customers' journeys and shape the future of content management through innovative research and development. Together, we'll ignite brilliance in the realm of content
Innovation Quark stands tall as an established company that has consistently pioneered and excelled in content design, digital publishing, and content automation
ISO27001 Certified Excellence As an ISO27001 certified company, Quark holds an industry-leading position
Diverse Global Workforce We wholeheartedly embrace an inclusive and diverse workforce to drive our success
Health & Wellness Our employees enjoy comprehensive health insurance plans, paid time off, and mental health support
Professional Development We prioritize the professional development and advancement of our employees
Family First - Work-Life Balance We offer flexible schedules that accommodate family and individual needs, with remote, hybrid, and in-office options
Quark Social Responsibilities We encourage and reward volunteering in local communities and neighbourhoods
Quark is More Than a Workplace It's a vibrant and thriving environment where great work happens, collaboration blooms, and ideas come to life
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