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Marketing & Communications Assistant in Aberystwyth
1 month ago
An exciting opportunity has arisen to join the marketing team of Aberystwyth Arts Centre. We are looking for a committed and enthusiastic individual to join the team, to work on engaging and attractive marketing and communications strategies to support the breadth of activity in the Arts Centre.
Aberystwyth Arts Centre is a major regional arts venue with a professional concert hall, theatre, studio, cinema, exhibition, and workshop spaces. We offer a busy programme across all art forms and take touring work from major touring companies as well as produce our own professional shows and major festivals.
Based at the heart of Aberystwyth University's campus, we offer an attractive package that includes an excellent pension scheme, flexible working policy, 27 days annual leave plus bank holidays and university closed days, relocation support and staff discount for gym facilities, hospitality, and retail. Aberystwyth is a great place to live, and the team at the Arts Centre are fantastic to work with - come and join us
Please note the ability to communicate professionally in both English and Welsh on appointment is essential for this post.
Appointments are normally made within 4 - 8 weeks of the closing date.
What you’ll do
This job description is subject to review and amendment in the light of the changing needs of the University, to provide appropriate development opportunities and/or the addition of any other reasonable duties.
The role holder will assist the Marketing and Communications team in the delivery and development of campaign strategies to generate and deliver high quality, engaging content, particularly for our digital channels, covering the breadth of Aberystwyth Arts Centre’s activity, as well as implementing day-to-day campaigns.
We are looking for a confident, talented and dynamic individual with a good understanding of digital content and a creative eye. You will ideally have experience of a range of online communication tasks such as social media content creation, video editing and/or animation.
Working as part of the Marketing Team, you will create original content, and continually strive to find new ways to communicate Aberystwyth Arts Centre’s story and programme to external audiences, stakeholders and the wider public, driving visitor numbers and supporting wider brand awareness online.
Main Duties & Responsibilities
To work under the management of the Marketing and Communications Manager, to implement campaigns for marketing Aberystwyth Arts Centre activity, to maximise attendances and profile.
Digital content
Produce highly engaging multimedia user content for a range of target audiences (e.g. young people, audience members, donors etc.), carefully tailoring content to both target audience and distribution channel.
Be responsive and flexible to create and deliver content reactively or at short notice.
Actively contribute to the development of innovative ideas and new initiatives.
Record and edit video and sound projects
Ensure that Aberystwyth Arts Centre’s brand values and messages are accurately represented on all Aberystwyth Arts Centre materials.
Regularly review campaigns to find learning to improve future content creation.
Contribute positively to the ongoing development of Aberystwyth Arts Centre’s digital and online strategy and its related support and resource structures.
Use all currently available technical resources to realise video ideas as effectively and efficiently as possible, to the highest professional standards, and within budget.
Website, CRM and Social Media
To maintain and update the Arts Centre’s website and social media presence and run regular campaigns for social media, including using Facebook, X (Twitter), Instagram and other new platforms and initiatives.
To maintain and deliver Aberystwyth Arts Centre’s communication with audiences and prospective audiences, through direct mail, e-flyers, and social media, including appropriate use of customer data through our ticketing system and Mailchimp.
Support a regular programme of audience research and analysis.
Working with the Marketing and Communications Manager to ensure that the Arts Centre’s presence on social media platforms complies with Aberystwyth University internal policies on behaviour (Respect and Equality at Work, Bullying etc.) and external legislation (defamation, libel, data protection (GDPR), copyright, Welsh Language, digital accessibility etc.)
Print display
To Co-ordinate and carry out marketing activity around production, display and distribution of regular printed promotional materials. To liaise with programmers, visiting companies, design agencies and printers, and other colleagues and practical design work using software such as Canva, Adobe InDesign or Photoshop.
Maintaining the display of printed material throughout the Arts Centre and its external advertising sites.
Press
To support the implementation of media and press campaigns, covering both editorial and advertising. Although this will be approved by the Marketing and Communications Manager, the role holder will be able to communicate effectively in writing and will begin to develop professional copy-writing skills.
Network and Liaison and Staff Supervision
There will be no line management responsibility but there will be occasional supervision and delegation of duties carried out by work placement candidates or volunteers allocated to undertake direct marketing activity.
Build and maintain positive relationships with key contacts and promotional partners
To liaise with colleagues across the Arts Centre, in particular with Box Office colleagues to ensure that information flows effectively between all areas of the Marketing and Communications Team.
Budgets and Finance
The role holder will not have a budget to manage but will be expected to undertake some financial processes including raising orders (e.g. for advertising space, or internally for other supplies), verifying goods received and supporting the Marketing and Communications Manager as required.
Other Duties
The role holder will perform any other duties as directed by the Line Manager or other senior member of Aberystwyth Arts Centre or Faculty.
The role holder will help promote a healthy and safe working environment by showing a duty of care to themselves, towards any other employees and to members of the public.
To undertake health and safety duties and responsibilities appropriate to the post.
To be committed to the University’s Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post.
To be committed to your own development through the effective use of the University’s Effective Contribution Scheme.
This is an exciting job within a busy department and offers an ideal position for someone wishing to develop their career in arts marketing.
