Senior Communications and Activities Lead

Meridian Wellbeing

Senior Communications and Activities Lead

Pay & Pensions: £28,000 p.a. pro rata plus workplace pension contribution

Location: Meritage Centre, Church End, Hendon, NW4 4JT

Hours: 4 days, 30 hours a week (Based on FTE 37.5 hrs per week)

Term: 1 year (with possibility of extension)

Responsible to: CEO of Meridian Wellbeing

Reports to: Head of Operations

This role offers the potential for flexible working hours with a minimum of 2 days based in the office.

Meridian Wellbeing are looking for an experienced Marketing and Communications Lead to create marketing plans and to implement its development strategies across the organisation to support the digital delivery platform and physical activities for its wellbeing services. We seek applications from candidates with a proven track record in creating marketing plans focusing on social media, content creation and brand.

The successful candidate will work closely with all service teams to promote and enhance the awareness of our services through regular marketing and communications streams such as the weekly newsletter, promotion of physical activities and workshops, the online development of our digital platforms, and manage the organisation website.

As a member of the senior team, the successful candidate will work actively to contribute to the positive development of the organisation as a mental health and wellbeing hub, seek out and develop opportunities for partnership and to grow the organisation’s presence as a leading specialist mental health and wellbeing charity.

The post is for an initial 1-year period with the possibility of extension subject to funding.

The Role

The Marketing and Communications Lead will be responsible for the development of an effective marketing strategy to encourage participation and utilisation of digital platforms in the community to improve their wellbeing. They will have responsibility to manage the content on the website, social media platforms, promotional material and communication to beneficiaries and stakeholders, with the aim of establishing the leading digital platform for community-based wellbeing services.

We are looking for an enthusiastic team player with the ability to develop, build and drive a marketing strategy to meet the goals of the digital platform development. The post holder will have a high level of marketing and communications skills, attention to detail, able to work independently, and with the ability to build connections with diverse audiences in the commercial, public and voluntary sectors.

This is an excellent opportunity for the right candidate to apply and/or to further develop their skills in a vibrant and dynamic role. Working as part of a small and focused team, the Senior Communications and Activities Lead will lead on the promotion of the organisation’s brand, integrating and bringing together the collaborative work streams. The role will be integral in the continued development of a digital platform to improve access, and to raise awareness and conversion for our physical activities at our centre to achieve better outcomes for wellbeing services.

Main Duties and Responsibilities

· Create marketing plans for social media, content and brand

· Lead on the communications and marketing activities for the organisation

· Work closely with the CEO, Head of Operations and colleagues to devise and implement a

coherent marketing strategy bringing together the different services, activities and products developed by the organisation

· Work closely with the team to encourage greater uptake of the digital platform, physical activity and workshops programmes to improve access and connection with vulnerable adults from harder to reach communities

· Establish and maintain effective internal and external stakeholder relationships with regional and local press channels, as well as other communication agencies

· Update and support the creation of information and images on the website regularly

· Oversee marketing communications including promotional material and effective digital campaigns, and the weekly newsletter

· To coordinate all aspects of print production, design, proofing and distribution of all publications, leaflets, brochures and publicity material

· Provide administrative support for all media, social media, website and press related communications

· Provide administrative support for the activity and workshop programmes across the organisation, to promote, raise awareness and collect reporting data

· Ensuring copyright, collate images and proofing for both print and digital promotional material

· Maintain and update a library of publications, reports, stories and promotional material to archive and showcase the organisational development, and development of the digital platform

· Manage Google Analytics and social media reporting

General Duties:

· General administrative tasks as required of the work when necessary

· To adhere to all policies including equal opportunity and volunteer policies at all times

· Support the team in the promotion and running of events throughout the year

· Work with the team to support the recruitment and management of volunteers

· Attend and contribute to regular team meetings and supervision, as well as training sessions

· Carry out such other duties as deemed appropriate and may be reasonably required by the Head of Operations

PERSON SPECIFICATION

Essential Experience:

· Proven experience on content creation, social media marketing and branding

· A creative marketer with a good eye for design

· Experience of developing communications materials across broadcast, print and online communications channels

· Proven record on successful individual decision making from within a marketing role

· Ideas orientated to drive an agenda within their role

· Experience of working with databases and website building

· Experience of using and establishing online content management systems and databases to effectively collate and manage internal and external intelligence

Desirable Experience:

· Experience of working with business management platforms

· Experience of the voluntary sector and community work

· An understanding of key current health and social care organisations

Skills and Abilities:

· Excellent verbal and written communication skills with people of different backgrounds within a variety of settings

· Strong ability to organise and forward plan

· Ability to lead and drive tasks towards completion to meet tight deadlines

· Manage a substantial workload and work with initiative and independently

· Excellent interpersonal and communication skills

· Excellent standard of literacy and numeracy and IT competency

· High proficiency in skills, including Word, Excel and PowerPoint.

· Exceptional attention to detail

· Excellent teamwork and can-do attitude

Other requirements:

· An understanding of the importance of confidentiality, data protection and GDPR regulations

· An understanding of key current health and social care organisations

· Willingness to work flexibility and as per the demands of the role and organisation

Training:

A short period of training and induction will be given internally by your supervisors.

Please note that the job description is by no means an exhaustive list of the duties and responsibilities expected of a role. The post holder may be required to undertake additional duties that are broadly in line with the above responsibilities to assist with service delivery and other organisational matters. The post holder should also be prepared to have the flexibility to work weekends/holidays on occasion if doing so is necessary to achieve the fundamental job objectives.