Digital Marketing Lead

3 weeks ago


London, United Kingdom Sky Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Lead to join our team at Sky. As a key member of our Digital Marketing team, you will play a pivotal role in shaping and optimizing our digital marketing strategy for Sky TV.Key Responsibilities

  • Develop and Execute Digital Marketing Strategy: Help shape and optimize the digital marketing strategy for Sky TV to achieve business objectives.
  • Drive Customer Acquisition and Cross-Sell: Lead initiatives to reach and acquire new customers through digital marketing channels.
  • Steer Digital Marketing Planning Process: Oversee the end-to-end digital marketing planning process, including budget allocation and investment across paid media channels.
  • Inform and Influence through Insight: Deliver digital marketing performance insights to key business stakeholders, highlighting successes and opportunities for growth.
  • Promote Data-Driven Decision Making: Cultivate a culture of data-driven decision making within the team, ensuring all media, creative, and audience planning is informed by customer data and insight.Requirements
  • Significant Experience in Performance Marketing: Proven track record of achieving results through effective digital marketing campaigns and innovative strategies.
  • Strong Commercial Acumen: Ability to work in a fast-paced trading environment.
  • Creative Mindset: Experience in delivering engaging and high-performing creative solutions that align with wider marketing ambitions.
  • Exceptional Skills in Crafting Creative Briefs: Ability to inspire and produce great work.What We Offer
  • Competitive Salary and Benefits: A generous pension package, private healthcare, and access to a wide range of exclusive Sky VIP rewards and experiences.
  • Flexible Working Arrangements: We offer a hybrid working approach, allowing you to collaborate at our unique office spaces while enjoying the convenience of working from home.


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