Marketing Manager

3 weeks ago


Birmingham, United Kingdom missiontranslate Full time
At Mission Translate, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. 
We are also offering the opportunity to work with two of the best marketing professionals in the country 
Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. 
Objectives of this Role 
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments 

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration 

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies 

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 

Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. 

Daily and Monthly Responsibilities 
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets 

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels 

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support 

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads 

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly 

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets 

Skills and Qualifications 
Bachelor’s degree in marketing, business, or related field 

Excellent written and verbal communication skills 

Proven experience developing marketing plans and campaigns 

Strong content writing skills – with an ability to ensure content is on-brand and engaging of it’s target audience 

Strong project management, multitasking, and decision-making skills 

Metrics-driven marketing mind with eye for creativity 

Experience with HubSpot, marketing automation and CRM tools 

Preferred Qualifications 
Master’s degree a plus 

Proven proficiency with online marketing and social media strategy 

Proven experience successfully utilising interactive applications and networking platforms 

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