Precision Marketing Manager

Found in: beBee S GB - 1 week ago


Birmingham, United Kingdom Beiersdorf Full time

 

At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life.
 

The role is to support the business with technical marketing expertise and consultancy in our most important growth pillars and drive digital transformation.  We help shape the strategy, identify new opportunities and ultimately unlock growth.

 

Data driven marketing is at the heart of our future success plans.  We are seeking someone to push our capabilities to the next level from segmentation to strategies, to defining customer journeys, to technology, to creative execution.  We need someone to spearhead our Precision Marketing efforts.

 

This is a 12 month Fixed Term Contract


 

Your Tasks

 

  • You will partner with digital, brand teams and peers from other Centre of Excellence markets across Europe as well as world class platforms and agencies.  
  • You will have a passion to grow the discipline for years to come as well as deep curiosity to interrogate the data and use it to inform our real time and future decisions.
  • Drive the vision for precision marketing – create plans and deliver digital world class precision marketing campaigns ensuring that the UK is a centre of excellence for Europe.
  • Build our data and analytical capabilities – Translate data into strong digital media and precision marketing roadmap.  Own our segmentation strategies, building deep expertise of data and its usage across channels including lookalikes, custom audiences, audience exclusions.
  • Agency and stakeholder Management – Define and manage agency relationships, representing local voice in regional agency set up.  Work with Head of Digital, Marketing, Media Managers and agencies to ensure optimized learnings, testing frameworks, budget allocation and deployment.
  • Growth Marketing – improving our full funnel measurement of campaigns and working in agile teams to consistently improve optimize.  
  •  Day to Day management and reporting – management of our precision marketing roadmap, channel testing methodology and attribution modelling to optimize results.  You will own the reporting and learning recommendations alongside our specialist agencies and will share these across wider teams and European organization.
  • Customer Journey design – customer first thinking – Understand customer journeys for a purchase process and design consistent digital journeys across all digital touchpoints. 
  • Measurement & Insight – Measurement and insight understanding of channel contribution to sales (ROI).  Day to day use of our tech stack of tools like Google analytics and PowerBI, to ensure high quality data model, learnings and insight generation.  You will use these to improve current and future campaigns and deliver results within an agile, iterative, data focused culture.
  • Internal expert for Precision Marketing Technology and implementation – Education and upskill teams ono precision marketing strategy and tools.  You will be leading voice in the whole of the Beiersdorf for improving our company capabilities.
     
Your Profile

 

  • You will have extensive experience in Digital Marketing / Digital Media ‘/ Growth Marketing.  Strong strategic thinker with the ability to translate complicated process into clear actionable roadmaps and steps.
  • Clear understanding of digital landscape including key platforms, and ability to build actionable audiences into media plans.
  • Expertise of ad/web/email reporting and analytical platforms, such as Google AdWords, Facebook, Google Analytics, Amazon AMC etc)
  • A good understanding of bidding strategies and targeting capabilities of the different paid media channels.
     

 

Salary depends on experience, annual bonus (subject to conditions), car allowance, 25 days holiday, defined contribution Pension, private medical, discounts on products, buy & sell holidays.

 

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age.

 



  • Birmingham, United Kingdom Beiersdorf AG Full time

    At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life. The role is to support the business with technical marketing expertise and consultancy in our most important growth pillars and...

  • Precision Marketing Manager

    Found in: beBee jobs GB - 1 week ago


    Birmingham, Birmingham, United Kingdom Beiersdorf Full time

    At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life. The role is to support the business with technical marketing expertise and consultancy in our most important growth pillars and...

  • Precision Marketing Manager

    Found in: beBee S GB - 2 weeks ago


    Birmingham, United Kingdom Beiersdorf UK Ltd. Full time

    At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life.  The role is to support the business with technical marketing expertise and consultancy in our most important growth pillars and...


  • Birmingham, United Kingdom BEIERSDORF Full time

    At Beiersdorf UK, we invest time into developing our own leading skin care brands - Nivea, Eucerin, and Elastoplast - to ensure we continue to provide our customers with the products they need to live a happier, fuller life. The role is to support the business with technical marketing expertise and consultancy in our most important growth pillars and drive...

  • Precision Marketing Manager

    Found in: beBee jobs GB - 2 weeks ago


    Birmingham, Birmingham, United Kingdom Beiersdorf UK Ltd. Full time

    At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life. The role is to support the business with technical marketing expertise and consultancy in our most important growth pillars and...

  • Marketing Executive

    6 days ago


    Birmingham, United Kingdom Suri Online Marketing Full time

    We are currently seeking a talented and creative Graphic Designer to join our team and help us continue to exceed our clients' expectations. **Responsibilities**: - Develop and implement social media strategies in line with our clients' business goals. - Manage social media channels, ensuring consistent and engaging content. - Work closely with the rest of...

  • Construction Labourer

    13 hours ago


    Birmingham, United Kingdom Precision Facades Ltd Full time

    Precision Facades are a full building envelope contractor, specialising in A1/A2 fire-rated cladding, glazing, render, brick facades and maintenance. We are due to commence on a construction project in the city centre of Birmingham. Applicants must reside in one of the following wards of Birmingham. Acocks Green, Allens Cross, Alum Rock, Aston, Balsall...


  • Birmingham, United Kingdom Suri Online Marketing Full time

    Level 3 Digital Marketer **Title - **Marketing Executive Apprentice **Company - **Suri Online Marketing F**ull Address - **412 Moseley Road Moseley Road, Birmingham, England, B12 9AT **Weekly Hours Worked **- Monday to Friday 9am-5pm **Salary - **£5.28 hourly **About the company**: Suri Online Marketing is a UK-based Marketing agency working with...


  • Birmingham, United Kingdom The Marketing Meetup Ltd Full time

    We are seeking a dynamic Marketing Manager to lead our marketing efforts at a local level for our automotive group. Automotive experience is highly desired. Our brands include Volvo, Hyundai, MG, Polestar, and LEVC. The ideal candidate will possess a strong understanding of marketing strategies and the ability to adapt them effectively at a local level. The...


  • Birmingham, United Kingdom Channel Partners Marketing Full time

    **Responsibilities**: - Assist in the development and implementation of marketing strategies and campaigns - Manage content on various platforms, including websites and social media channels - Conduct market research to identify trends and opportunities - Support the sales team with lead generation and customer relationship management - Assist in creating...


  • Birmingham, United Kingdom C.P Marketing Group Full time

    Are you a dynamic and results-driven individual with a passion for both sales and marketing? We're searching for a versatile Sales and Marketing Assistant to join our team and contribute to the growth and success of our organisation. **Responsibilities**: - Develop and execute comprehensive marketing strategies to drive brand awareness and customer...

  • Marketing Manager

    2 days ago


    Birmingham, United Kingdom Gleeson Recruitment Group Full time

    Gleeson Recruitment Group are pleased to be working with a membership organisation, based in Birmingham to recruit for a Marketing Manager to join on a 12 month fixed term contract. This is a well-rounded Marketing Manager role and would be a great opportunity for someone who is looking to take a step up or someone who is currently working as a Marketing...

  • Marketing Manager

    Found in: Whatjobs ES C2 - 7 days ago


    Birmingham, United Kingdom Heat Recruitment Ltd Full time

    A market leading European tool manufacturer with a strong history and heritage are looking to appoint a UK Marketing Manager, with immediate effect.The UK Marketing Manager is a business critical role, focusing on the UK & Ireland market places. The successful candidate will be responsible for managing the UK & Ireland marketing strategy for product and...

  • Marketing Manager

    6 days ago


    Birmingham, United Kingdom Workstreet Full time

    **Marketing Manager** **£50,000 to £55,000 Basic salary Plus Bens** **Birmingham** Our client an innovative business has a history spanning over for over 80 years and has taken the industry by a storm with their products. To support their growth, they are searching for a Marketing Manager to join the team. If you're ready to get stuck-inwith a diverse...

  • Marketing Manager

    1 week ago


    Birmingham, United Kingdom Douglas Scott Legal Recruitment Full time

    Marketing Manager Birmingham - Hybrid Salary upto £50,000 A fantastic, leading Top 500 firm, known to us as a client for many years are keen to add an experienced Marketing Manager to their already impressive Birmingham team. Based in well-equipped offices in an impressive setting, close to commuter links, the Marketing Managerwill benefit from a...

  • Marketing Manager

    Found in: beBee S GB - 3 weeks ago


    Birmingham, United Kingdom missiontranslate Full time

    At Mission Translate, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more.  We are also offering the opportunity to work with two of the best marketing professionals in the...

  • Marketing Manager

    2 days ago


    Birmingham, United Kingdom Consult Full time

    As Marketing Manager, you will be responsible for developing and executing the assigned marketing plan for the country in line with company strategy to deliver the objectives. You will report into the Country Marketing Director. You will be based in Birmingham,with regular travel within the market and some travel to the EMEA HQ. **Responsibilities**: -...

  • Marketing Manager

    1 week ago


    Birmingham, United Kingdom missiontranslate Full time

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. At Mission Translate, marketing is about understanding people - and building awareness about how our products/services can satisfy their needs. We're looking for an experienced and versatile marketing manager who is hungry to do this and more. We are...

  • Marketing Manager

    Found in: Talent UK C2 - 2 weeks ago


    Birmingham, United Kingdom missiontranslate Full time

    At Mission Translate marketing is aboutunderstanding people — and building awareness about howour products/services can satisfy their needs. Were looking for anexperienced and versatile marketing manager who is hungry to dothis and more. We are also offering theopportunity to work with two of the best marketing professionals inthe country! Our ideal...

  • Marketing Manager

    3 days ago


    Birmingham, United Kingdom Fairfield Accountants Full time

    We are looking for an experienced Marketing Manager to support the financial services audit, tax and advisory teams. Working closely with a number of key stakeholders, the role is responsible for developing the firm’s reputation, relationships and ultimately revenue. Responsibilities Candidates can look forward to regular client contact, a role in...