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Digital Marketing Manager

2 months ago

Astwood Bank, United Kingdom Atom Recruitment Ltd Full time

Our Client combines scientific technology and innovation to provide customers with effective high-performance skincare and wellness products expertly formulated, proven in research and in real life.

They are now seeking a Digital Marketing Manager. This position is a hybrid role and will be part office based in Redditch, Worcestershire and part home based. It is a full-time permanent role.

Job Purpose

  • To drive commercial digital marketing activities for the B2C brand
  • As part of a dedicated team propose, confirm, and implement a digital marketing strategy including on-line and subscription-based sales
  • Carry out market research to identify unmet customer needs leading to new and improved products
  • A leader to achieve the vision of a personalised nutrition and beauty offering

Key Responsibilities

  • Develop and execute Digital Marketing to increase brand awareness and increase sales
  • Paid Social - PPC advertising
  • Managing e-commerce platforms such as WooCommerce
  • Executing content marketing strategy via blogs, mailshots & SEO
  • Managing social media platforms such as Facebook / Instagram / LinkedIn
  • Line managing, training and mentoring a Social Media Assistant
  • Creating & implementing marketing campaigns, track sales, coordinate supply
  • Maintaining and updating the brand strategy
  • Product development and promotion
  • Collaborate with the technical nutrition and cosmetic product creation teams
  • Collaborate with Strategic Insights team

Qualifications and Experience

  • Degree or equivalent with focus on digital marketing
  • Experience implementing digital marketing campaigns for a brand
  • Numerate with ability to analyse data and determine trends
  • Totally IT literate and capable of harnessing the benefits of modern customer relationship management / enterprise resource software and digital media
  • Literate person who can prepare well written and lucid reports
  • Able to articulate and communicate a compelling case
  • Enquiring mind interested in a range of scientific literature
  • Flexible and able to prioritise, plan and organise multiple activities
  • Excellent telephone manner, friendly and enquiring
  • Industrious and with the tenacity to complete a task
  • Enjoys being accountable for the success of the business function
  • Drive, determination, energy, tenacity, enthusiasm, loyalty

In return, our Client is offering a basic salary of c 40,000 per annum, (salary is negotiable and dependent on experience), plus benefits.

To apply for the above position, please send your C.V to Lorraine Roger, Director at Atom Recruitment Ltd.