Social Media Marketing and Insight Manager

3 weeks ago

Bristol, United Kingdom Eleria Full time

About us

Eleria is here to transform your period routine with our newly developed cleaning and sterilising case or the menstrual cup. Portable, multi-functional and truly sustainable. Our menstrual cup cleaner makes your period experience a breeze. Get involved and say goodbye to single-use plastics

Brand Values

Empowering: Eleria aims to empower people who menstruate to take control of their period routine. It encourages users to embrace their periods confidently and promote a positive attitude towards menstruation.

Innovative: Eleria is at the forefront of innovation in menstrual care. Our portable, multi-functional period cup cleaner showcases our commitment to providing practical and forward-thinking solutions for menstrual hygiene.

Eco-conscious:Eleria is committed to sustainability and reducing single-use plastic waste. The brand takes pride in offering a reusable alternative to traditional menstrual products.

Convenient: Convenience matters when it comes to your period. It's all about making things easier and helping people adopt and maintain the use of menstrual cups.

The Role

This is a broad-scoped role working across two main pillars of marketing. You will be organising final user testing with end users of the product prior to its launch using methods such as focus groups and surveys as well as analysing and presenting findings to influence further development. In addition,you will be generating content for social media,and assisting with developing our marketing strategy including the planning of our new podcast.

Key Responsibilities:

  • Planning and execution of qualitative and quantitative user product testing

  • Recruitment of participants for product testing e.g. focus groups, interviews, surveys etc.

  • Facilitating and managing the different stages of planned research

  • Analysing and presenting the results of the user testing

  • Creating static and video content for social media primarily TikTok and Instagram

  • Regular engagement with community to raise awareness of the product

  • Research and planning of potential future podcast guests

  • Increasing signups to our product launch waitlist

About you:

  • Excellent communication and organisation, written and verbal skills

  • Strong creative and analytical thinking abilities

  • Meticulous attention to detail with high quality standards

  • Proactive, self-motivated with a can-do attitude

  • Having a deep understanding of what makes our brand unique and are passionate about communicating that message to the world

  • Have a passion for making sustainable products more convenient and accessible

  • A drive to tackle taboos about menstruation

Background/Experience:

  • Test and learn approach to campaign activity

  • Understanding of top-level data analytics and insights

  • Min. 1 year experience in a social media/consumer engagement-based role ideally in an eCommerce/D2C brand

  • Knowledge and experience in creating content on TikTok and Instagram using relevant editing software e.g. CapCut, Canva

  • Experience and or high-level understanding in using qualitative and quantitative research methods

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Eleria, so please apply if you meet the majority of these competencies.

Role Information:

3 days per week at £30,000 pro-rata annual salary. Fully remote UK based. 6-month fixed term contract. Start date early June 2024.

Application Process:

If you think this sounds like you, we'd love to hear from you.

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