Area Marketing Manager

4 days ago


Windsor, United Kingdom NetApp Full time

Job Summary

Reporting to the EMEA & LATAM Area Marketing Director within the EMEA & LATAM Field and Demand Team the Area Marketing Manager is responsible for developing plans to increase pipeline and revenue, improve brand awareness, and identify potential customers.

As part of the UK & I Area Executive committee, the Area Marketing Manager works closely with the area sales leaders to plan sales and marketing promotional activities.

This senior role is the conduit between demand and sales teams to drive go-to-market strategies, enable sales on marketing campaigns and initiatives that are being executed in their AREA and is the single point of contact for sales.

Area Marketing Managers are also responsible for reporting and providing sales with marketing performance on campaigns and events touching their AREAs and leveraging insights for future campaign planning needs.

Key Aspects and Responsibilities

- Understands the data & analyze area market opportunities and challenges;
- aligns area strategy to help meet the needs of the sales organization while understanding marketing priorities and how we contribute to the bottom line.
- Is a key contributor to yearly and quarterly AREA plans to support sales goals and priorities with locally relevant programs and events.
- Works with Demand Marketing Team on agreeing which programs should be executed within which countries.
- Proofreads and gets sign off for localised campaign and promotional assets.
- Works with Events, partner marketing and comms to execute effectively on locally impactful events.
- Keeps sales accountable to driving the right calibre of contacts to events.
- Enables sales on marketing campaigns and drives MQA analysis with sales leadership.
- Builds the bridge between sales and program teams, and ensuring sales and marketing programs are aligned and supports sales with aligned program execution.
- Provides AREA specific campaign and event metric back to Area Sales leadership.

Requirements

The ideal candidate is based in the London area and possesses strong interpersonal and communication skills to build the bridge between marketing and sales, giving them a 360-degree outlook of marketing in their AREA.
Understands the IT and B2B business rules and go to market , ideally owns a Degree or MBA in Economics or Marketing and a background in the IT industry.

Has strong personal drive and capability in influencing teams as an individual contributor.

#LI-DNI

Job Segment: Marketing MBA, Marketing Manager, MBA, Manager, Marketing, Management



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