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Area Marketing Manager
4 months ago
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About NetApp:
We're forward-thinking technology people with heart. We make our own rules, drive our own opportunities, and try to approach every challenge with fresh eyes. Of course, we can't do it alone. We know when to ask for help, collaborate with others, and partner with smart people. We embrace diversity and openness because it's in our DNA. We push limits and reward great ideas. What is your great idea?
"At NetApp, we fully embrace and advance a diverse, inclusive global workforce with a culture of belonging that leverages the backgrounds and perspectives of all employees, customers, partners, and communities to foster a higher performing organization." -George Kurian, CEO
Job Summary:
NetApp is hiring an Area Marketing Manager for the UK & Ireland Area.
Reporting to the EMEA & LATAM Area Marketing Director within the EMEA & LATAM Field and Demand Team the Area Marketing Manager is responsible for developing plans to increase pipeline and revenue, improve brand awareness, and identify potential customers.
As part of the UK & I Area Executive committee, the Area Marketing Manager works closely with the area sales leaders to plan sales and marketing promotional activities.
This senior role is the conduit between demand and sales teams to drive go-to-market strategies, enable sales on marketing campaigns and initiatives that are being executed in their AREA and is the single point of contact for sales.
Area Marketing Managers are also responsible for reporting and providing sales with marketing performance on campaigns and events touching their AREAs and leveraging insights for future campaign planning needs.
Role responsibilities:
- Understands the data & analyse area market opportunities and challenges.
- Aligns area strategy to help meet the needs of the sales organization while understanding marketing priorities and how we contribute to the bottom line.
- Is a key contributor to yearly and quarterly AREA plans to support sales goals and priorities with locally relevant programs and events.
- Works with Demand Marketing Team on agreeing which programs should be executed within which countries.
- Proofreads and gets sign off for localised campaign and promotional assets.
- Works with Events, partner marketing and comms to execute effectively on locally impactful events.
- Keeps sales accountable to driving the right calibre of contacts to events.
- Enables sales on marketing campaigns and drives MQA analysis with sales leadership.
- Builds the bridge between sales and program teams, and ensuring sales and marketing programs are aligned and supports sales with aligned program execution.
- Provides AREA specific campaign and event metric back to Area Sales leadership.
Job Requirements:
- Strategic Data Analysis: Dive into market data, understand trends, and turn challenges into opportunities to propel our sales efforts.
- Aligned Growth Strategies: Seamlessly integrate AREA strategies with sales needs, always with an eye on the bigger marketing picture and our financial goals.
- Quarterly Planning: Take the lead in crafting comprehensive plans that resonate with local markets and support our overarching sales targets.
- Cross-Functional Collaboration: Work together with Demand Marketing Teams to determine the most effective program execution strategies.
- Quality Content Oversight: Ensure that campaign materials are flawless and aligned with local needs, obtaining necessary approvals for localized assets.
- Event Execution Excellence: Partner with Events, partner marketing, and comms teams to deliver high-impact local events, maintaining a standard of excellence.
- Sales Enablement & Accountability: Empower sales teams with marketing knowledge and hold them to high standards in event participation and follow-up.
- Sales-Marketing Synergy: Forge strong connections between sales and program teams, ensuring seamless program implementation and feedback loops.
- Located ideally in the London Area.
Skill requirements:
- Exceptional interpersonal skills and a comprehensive understanding of the IT and B2B landscape.
- Your educational background, whether it's a Degree or an MBA in Economics or Marketing, complements your experience in the IT sector.
- You are a natural influencer, capable of guiding teams and initiatives without direct authority, and you possess an intrinsic motivation that propels you to exceed expectations.
Did you know...
Statistics show women apply to jobs only when they're 100% qualified. But no one is 100% qualified. We encourage you to shift the trend and apply anyway We look forward to hearing from you.
Why NetApp?
In a world full of generalists, NetApp is a specialist. No one knows how to elevate the world's biggest clouds like NetApp. We are data-driven and empowered to innovate. Trust, integrity, and teamwork all combine to make a difference for our customers, partners, and communities.
We expect a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. We also offer financial savings programs to help you plan for your future.
If you run toward knowledge and problem-solving, join us.
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