Country Marketing Manager North Europe

2 weeks ago

Milton Keynes, United Kingdom Danaher Full time

Leica Biosystemsâ mission of âAdvancing Cancer Diagnostics, Improving Livesâ is at the heart of our corporate culture. Weâre a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, youâre helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, weâre working at the pace of change to improve patient lives with diagnostic tools that address the worldâs biggest health challenges. 

The Country Marketing Manager North Europe for Leica Biosystems is responsible for achieving the North Europe Marketing revenue goals by working in collaboration with the Commercial Directors and the Commercial team to execute the Marketing Strategy and plan in the North Europe Region, executing country-level marketing initiatives and promotional tools that meet customer requirements, as well as marketing and business targets.

This position is part of the EMEA Selling Unit North Europe located in Milton Keynes (UK) and Amsterdam (The Netherlands) and will be fully remote based in the UK.
At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the EMEA Marketing Team and report to the Marketing Director EMEA responsible for the LBS Marketing Strategy in Europe, Middle East and Africa (EMEA). If you thrive in a fast-paced role and want to be part of building a world-class marketing organizationâread on.

In this role, you will have the opportunity to:

  • Develop and implement country marketing programs (campaigns, virtual events, trade shows, symposiums) promoting the LBS product portfolio to new and existing customers
  • Responsible for adapting global/regional campaigns and programs for execution in the country to effectively drive demand generation
  • Identify and participate in external events (i.e., customer symposiums, user group meetings) to drive customer engagement
  • Gather and communicates market and customer insights, increase market visibility, and analyze country market segmentation and market share (i.e., Mekko)
  • Analyze and report marketing programs efficiency and adjust strategy and tactics to increase effectiveness
  • Manages opportunity funnel for digital leads and monitors win/loss; follows standard work and drives countermeasures to ensure high conversion rates
  • Execution of Launch Excellence Standard Work to drive impactful launches and deliver incremental revenue, Define, monitor and countermeasure leading and lagging launch KPIâs, Provide country level pre-work input in product launches. Manage product launch activities and forecasts

The essential requirements of the job include:

  • Relevant marketing experience in the healthcare market, preferably in the IVDR market in the UK
  • Excellent communication skills and the ability to build effective relationships both inside and outside the organization â ability to work effectively in a matrix structure and be accountable for delivering business results
  • Strong process orientation, problem solving and troubleshooting skills and a firm commitment to quality
  • Demonstrates high level of engagement, energy and a sense of urgency and the flexibility needed to achieve results
  • Works with integrity and understands compliance requirements

It would be a plus if you also possess previous experience in:

  • Life Science marketing
  • Indirect Channel Marketing

At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrowâs science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering whatâs next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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