Marketing Manager: Marsh Financial and Professional Lines

Marsh McLennan is seeking candidates for the following position based in the London office:

Marketing Manager: Marsh Financial and Professional Lines

Marsh McLennan (MMC) marketing and communications, which covers both Marsh and Mercer, is looking for an experienced and enthusiastic senior marketing manager to join the UK team to help create and drive integrated marketing campaigns across all delivery channels. Based in London, the role holder will work on a range of campaigns across MMC, with a focus on Marshâs Financial and Professional Lines (FINPRO) practice.

What can you expect:

• You will work closely with the Head of Marketing for Marsh Specialty UK, the FINPRO sales leaders and business development team, and FINPRO stakeholders to develop and execute a marketing strategy aligned to UK business objectives.
• You will work collaboratively across the marketing team to bring the full value of FINPRO and MMC products, solutions, and expertise to our clients.
• You will work with the wider marketing team in the UK and globally to ensure the delivery of all aspects of brand activation, demonstrating effectiveness through campaign measurement.
• The marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing strategy. Therefore, this role requires experience in managing multiple marketing programmes for differing lines of business in a coordinated approach.

What you will be rewarded with:

• To be part of a company with a strong brand and strong results to match.
• We offer and embrace a hybrid working model that nurtures a collaborative working environment in the office 3 days per week allowing 2 days per week to be spent working on a remote basis.
• Competitive Benefits Package including: 27 days annual leave, up to 4 days flexible bank holidays, excellent pension contributions, private medical cover, life assurance, income protection, employee assistance program, plus a range of flexible benefits including the option to buy or sell up to 5 days holiday per year, cycle to work, dental insurance, health assessments plus many more.
• Generous Family Leave including:  6 months paid maternity leave, 4 months paid paternity leave, 6 months paid adoption leave plus shared parental leave options.  To help ease the transition when you return to work you will be able to work 8 weeks at 80% of your normal work pattern and receive 100% of your normal salary.

We will rely on you to:

• Work with business stakeholders to understand their practice areas and client focus, and using this insight, create compelling marketing campaigns which are aligned to the overall marketing strategy and deliver strong client and prospect engagement.
• Build multi-channel marketing propositions and plans that help position Marsh as a thought leader and trusted risk advisor.
• Leverage all aspects of digital marketing and work closely with the digital centre of excellence to enhance UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.
• Working with the social media team to build and nurture the Marsh brand through social media activity.
• Drive performance excellence through collaboration across the MMC marketing and communications team to share best practices, ensure integration, efficient delivery and consistency of approach.
• Work with internal communications team to actively engage key internal stakeholders with proactive internal communication campaigns to create advocates and amplify campaign activity to drive commercial success. 
• Advise the sales and consultant teams on how to leverage marketing activity with clear sales enablement assets.
• Manage the respective marketing budget to ensure effectiveness of activity and ROI.
• Ensure best practice is applied and all relevant Marsh policies and applicable laws/regulations are adhered to so that all marketing is compliant.
• Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.

What you need to have: 

• Experience working in a corporate matrixed B2B marketing environment.
• Relationship building and stakeholder management skills.
• Influencing and negotiation skills at senior executive levels.
• Marketing generalist, with extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing and analytics.            
• Experience in building B2B brands, and in delivering integrated campaigns.
• Excellent verbal and written communication skills.
• Project management skills, with the ability to prioritise and manage multiple tasks.
• Team-oriented and also highly motivated self-starter with proven track record for collaboration within and across teams.
• Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.

What makes you stand out:

• Multi-disciplinary marketing delivery, with a focus on the development of thought leadership content.
• Significant professional services and/or insurance industry or legal marketing experience.
• Knowledge of digital marketing as an enabler to maximise commercial success.
• Client centric focus to translate internal proposition into client friendly value adding campaigns.

Marsh McLennan (NYSE: MMC) is the worldâs leading professional services firm in the areas of risk, strategy and people. The Companyâs 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and well being for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit marshmclennan.com, or follow us on LinkedIn and Twitter.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at TAUK@mmc.com.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local based teams will identify at least one âanchor dayâ per week on which their full team will be together in person. office or working onsite with clients at least three days per week. Office-based teams will identify at least one âanchor dayâ per week on which their full team will be together in person.

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