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PPC Manager
4 months ago
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Are you a PPC mastermind looking to propel a booming luxury brand's growth?
A thriving luxury brand (100% YoY growth, £50M revenue) is looking for a PPC Manager. You'll join their performance marketing team and become the architect of their success across Google & Bing, including Search, Performance Max, Display, and YouTube campaigns.
Ecommerce experience is a mus t - £40k - £45k + perks | Hybrid Manchester
Managing a substantial budget (£3.5m) you’ll use your expertise to develop and implement innovative test-and-learn initiatives, conduct in-depth keyword research to target the perfect audience, craft strategic campaigns for maximum impact, and analysing data to continually optimise performance.
This is your chance to make a real difference Think you’ve got what it takes?
Key Tasks Involve:
Conduct in-depth keyword research encompassing the entire product range, including future releases.
Develop engaging ad copy and visuals tailored to specific audience segments and the brand’s tone of voice
Implement effective strategies for budget allocation and bid management. This will guarantee achievement of Return-On-Ad-Spend (ROAS) targets within set budgets, maximising campaign efficiency.
Data-Driven Decisions: Utilise advanced analytics tools to track, analyse, and report on key performance metrics (KPIs).
Generate regular reports (daily, weekly, monthly) detailing campaign performance, valuable insights, and actionable
Conduct regular competitor analyses, staying informed about similar brands' activities and broader industry trends.
Evolving Keyword Targeting: Continuously refine and expand keyword targeting and lists to maximise campaign visibility
Collaborate closely with the marketing team to improve landing pages, specifically for paid search traffic.
Contribute to A/B testing to consistently improve conversion rates.
PPC Manager – Experience Required:
4+ years of experience managing PPC campaigns across Google Ads and other platforms.
Proven ability to set up, run, and optimise PPC campaigns for maximum impact.
Skilled at analysing data to gain insights and improve campaign performance.
Excellent communication and collaboration skills to ensure success.
Open to learning new advertising channels like Paid Social, Affiliate Marketing, and SEO.
Apply to learn more
