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Direct Communications Executive
3 months ago
Summary
We're recruiting for a campaign delivery executive / campaign delivery specialist to join our team.
This role offers a great opportunity in direct marketing working for a leading charitable organisation.
These are exciting times at the National Trust as we continue to transform our data and technology capabilities to grow engagement with our audiences and their support for our cause. We are looking for a direct communications executive to join the Supporter Data & Customer Journeys Team and set up and deliver our direct marketing communications on our new marketing automation solution; Salesforce Marketing Cloud.
The role provides an excellent opportunity to apply your technical and data skills to shape and deliver marketing communication journeys that are targeted, personalised and relevant to National Trust supporters.
Internally this would be recognised as a Direct Communications Executive.
Please note the advertised salary is inclusive of a £10k reviewable market supplement. Your base salary will be £ 36,621k and you will receive the market supplement as an allowance on top.
What it's like to work here
As the largest conservation charity in Europe, the National Trust protects and cares for places so people and nature can thrive. We look after the nation’s coastline, historic sites, countryside and green spaces so that everyone can benefit.
Customer Experience at the National Trust is far from transactional or getting people to buy products.
We're at the heart of the relationship between people and places. We work to understand the behaviours and motivations of our members, visitors and supporters so we can inspire meaningful connections, promoting one of the nation’s best loved brands and encouraging supporters to visit, join, donate or volunteer.
Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.
What you'll be doing
As a Direct Communications Executive, you will design and build workflows and be part of a team responsible for the successful delivery of 4 million email and direct mail communications every month.
You'll use your technical and data skills to ensure marketing campaigns and journeys are built in a robust, maintainable and repeatable fashion. Accuracy and attention to detail will be your bread and butter ensuring the highest standards of campaign output whilst remaining compliant with the latest data protection legislation.
You’ll be comfortable working in a fast-paced, agile working environment embedding best practice techniques to support a varied set of objectives for our Membership and Fundraising teams.
You'll collaborate with key stakeholders and operational colleagues to deliver and enhance our central and regional direct marketing campaigns and journeys by providing expert knowledge of supporter data and communication journey techniques.
You’ll be confident in the application of campaign optimisation and measurement techniques, translating data briefs into elegant campaign workflows that will include customised segmentation, personalisation and tracking logic.
You’ll use data and automation to create and maintain personalised campaigns that integrate seamlessly with our digital platforms. You’ll develop your knowledge of Salesforce Marketing Cloud and help the Trust to leverage the capabilities of the broader Salesforce platform.
Who we're looking for
You can view the full role profile for this vacancy in the document attached. This is just to provide a full picture of what is possible in this role.We would love to hear from you if you have:
• A wealth of experience of working with Salesforce Marketing Cloud• An understanding of customer data and relational database structures• Data manipulation skills and coding experience e.g. SQL, AMPscript, HTML• Knowledge of marketing automation solutions and campaign workflows• Understanding of data protection legislation and its practical application in direct marketing• Understanding of digital customer journeys, taking these from design through to implementation• Attention to detail, ability to troubleshoot and resolve issues and effectively communicate these to stakeholders• Communication and collaboration skills
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places
Click here to find out more about the benefits we offer to support you.
