Digital Marketing Specialist
1 month ago
About the Role with Brakeburn
As a Digital Marketing Specialist, you ll be an integral part of Brakeburn's marketing team, responsible for creating and executing comprehensive digital strategies. If you re passionate about leveraging digital platforms to drive brand success and eager to make a meaningful impact, this opportunity is for you
Key Responsibilities
- Campaign & Product Launches: Design, implement, and oversee digital marketing campaigns for product launches and seasonal promotions, ensuring they align with broader marketing objectives.
- Email Marketing: Craft and execute a powerful email marketing strategy that engages and retains customers. Develop persuasive email content, manage segmentation, and perform A/B testing to optimize results.
- Performance Optimization: Continuously monitor email marketing performance, analyze metrics, and provide actionable insights to enhance open rates, click-through rates, and conversions.
- Social Media Strategy: Develop and manage a robust social media strategy to boost brand awareness, engagement, and growth across multiple platforms.
- Trade Marketing: Work closely with sales and product teams to design and implement trade marketing initiatives that enhance product visibility and drive sales through retail partnerships.
- Bachelor s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with strong expertise in email marketing, social media management, and campaign execution.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Mailchimp, Hootsuite, and others.
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