Growth Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time
Growth Marketing Manager - 12 Months FTC Maternity Cover

We're very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women's health, and became the first purely digital consumer women's health app to achieve unicorn status

We've had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We're a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we're harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams. They're fact-finders. They're builders. They're ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the 'why' in order to create unrivaled user experiences.

As a business, we are in relatively early stages of our CRM journey but have big plans for growth. This is an opportunity to plan, manage and optimise our marketing activity by leveraging our datasets and working closely with a wide range of stakeholders. We are a supportive and collaborative team who strive for excellence in everything we do.

We are looking for a highly motivated individual with experience in CRM Campaign Management, to create engaging and converting communications across our markets. You know what good CRM looks like and have experience working with best in class tools, but are comfortable working with tools that demand more creativity and innovation to get the job done. You should have a customer-first mind-set and ensure all communications align with this mentality.

As Growth Marketing Manager your role will report into the Product Marketing Director within the Product Team.

Your Experience

Must have:

  1. Strong experience in CRM Campaign Management
  2. Background of delivering best in class growth campaigns across multiple segments and markets
  3. Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
  4. A data driven, analytical and results oriented mindset. You must be comfortable with delving into all aspects of data, scrutinising results and identifying what works / doesn't and new opportunities
  5. Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets
  6. Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery
  7. Meticulous attention to detail with high quality standards
  8. Proactive, self-motivated and can work efficiently to meet timelines
  9. Test and learn approach to campaign activity
  10. Commercially savvy - ensuring our activity is optimised accordingly
  11. Must be able to prioritise workload and multi-task effectively
  12. Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
  13. Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels

What you'll be doing

You'll be responsible for:

Campaign Development

  1. Drive and optimise the Growth Marketing strategy for Web, as the dedicated Growth Marketing Manager for this stream
  2. Manage the day to day production of Web campaigns from conception through to broadcast
  3. Supporting other product streams in delivery of CRM campaign activity to support new or existing product features
  4. Thoughtful and considered shaping of target audiences to understand customer intersections and conflicts
  5. Develop, implement and refine multi-channel campaigns to drive engagement with the product
  6. Work with designers and copywriters to develop compelling communications to increase app engagement
  7. Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront. Be prepared to challenge.
  8. Keeping abreast of Insights and Reporting - become subject matter expert for all Web Communications
  9. Use attention to detail to QA the campaign and minimise margin for error.

Salary Range

Salary Range - London - gross per year

Salary Range - Vilnius - gross per month

Salary ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they're happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo's Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

Our Culture

We're problem solvers, we're adaptable, we're empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

#J-18808-Ljbffr

  • Growth Marketer

    4 days ago

    London, Greater London, United Kingdom Alt Marketing School Full time

    Howbout is on a mission to redefine Gen Z's relationship with time.Social media has changed. It's no longer about connecting users with friends. It's about followers, fans & filters.Gen Z want to feel more connected. It's why Bereal went viral. It's why 'Close Friend' filters exist on socials. It's why sharing live locations 24/7 is all the rage right...

  • Growth Marketing Manager

    4 weeks ago

    London, Greater London, United Kingdom Griffinfire Full time

    Are you a data-driven marketing specialist eager to accelerate growth in the B2B SaaS software industry? Our UK based client is looking for an innovative Growth Marketing Manager to drive customer acquisition, retention, and revenue growth across the UK, Ireland, and International Channel markets.If you're passionate about performance marketing, thrive in a...

  • Growth Marketing Manager

    2 days ago

    London, Greater London, United Kingdom Consortia Full time

    Marketing Manager Are you a Growth Marketing Manager or Marketing Specialist looking for a new challenge where your creative input will drive business growth? Look no further Our client, a dynamic UK-based SaaS FinTech company, is seeking a motivated individual to join their team in London. With hybrid work options available, this role offers the...

  • Growth Marketing Manager

    2 days ago

    London, Greater London, United Kingdom Treatwell Full time

    Growth Marketing ManagerTreatwell, Europe's leading online marketplace for beauty bookings, is seeking a highly skilled Growth Marketing Manager to spearhead our marketing initiatives. This high-impact role demands hands-on expertise in executing and optimising cutting-edge paid search and paid social media campaigns.The ideal candidate will possess a deep...

  • Growth Marketing Manager

    1 day ago

    London, Greater London, United Kingdom Blu Digital Full time

    Growth Marketing Manager Hertfordshire/Hybrid My client is an award-winning ethical beauty company with a mission to make the greenest, healthiest beauty products without compromise. A certified organic, vegan, cruelty free with fully sustainable packaging. They are looking for a Growth Marketing Manager to join there rapidly growing team offering a...

  • Growth Executive

    3 weeks ago

    London, Greater London, United Kingdom Highrise Marketing Full time

    The Role We're looking for a Growth Executive who is hungry to learn and eager to make their mark in performance marketing. You'll support the delivery of exceptional results for D2C clients through hands-on execution across paid search channels and paid social. Your focus will be on supporting our Growth Leads and Growth Managers through meticulous...

  • Growth Marketing Manager

    4 days ago

    London, Greater London, United Kingdom CleanTech Talent Full time

    Get AI-powered advice on this job and more exclusive features.This range is provided by CleanTech Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeDirect message the job poster from CleanTech TalentEcology & Sustainability Recruitment Entrepreneur | Connecting Top Talent with Green &...

  • Growth Marketing Manager

    1 day ago

    London, Greater London, United Kingdom Blu Digital Full time

    Growth Marketing Manager - Berlin Germany/Hybrid/Flexible A global SaaS business with a multi-billion net worth is looking for a Growth Marketing Manager to join their team. You will own the Marketing Acquisition targets for the DACH region. You will track, report and analyze the performance across all marketing channels and present weekly and monthly...

  • Growth Marketing Manager

    2 days ago

    London, Greater London, United Kingdom CleanTech Talent Full time

    Growth Marketing Manager London-Based (2 days per week onsite) Are you ready to join a company dedicated to driving the global transition to low-carbon energy systems and supporting the worlds journey to Net Zero? If youre a passionate, results-oriented marketing professional with a proven track record of success and a desire to make a meaningful impact in...

  • Growth Marketing Manager

    1 week ago

    London, Greater London, United Kingdom RZLT | REZOLUT Full time

    Direct message the job poster from RZLT | REZOLUTRZLT is a full-service Web3 growth house that combines creativity with cutting-edge technology. Our diverse team thrives on turning challenges into opportunities, equipped with innovation and experience. As a fully remote company, we cherish diversity while nurturing a culture of collaboration, learning, and...

  • Growth Marketing

    2 days ago

    London, Greater London, United Kingdom Squiz Full time

    We are currently looking to add a Growth Manager to our Global marketing team. We're seeking an energetic, go-getter, who loves to try out new technologies, embrace new marketing trends and drive the team towards achieving results. The Growth Manager will work within the Global Demand Generation team and will be directly responsible for the ideation,...

  • Growth Marketing Manager

    14 hours ago

    London, Greater London, United Kingdom TransferGo Full time

    Growth Marketing Manager (Central Asia and Georgia)London, United KingdomTransferGo is a growing fintech scale-up on a mission to make the world a fairer place for migrants. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. With a team of more than 400 employees across the UK/Europe, we now...

  • Marketing & Growth Manager

    6 days ago

    London, Greater London, United Kingdom Techstars Central LLC Full time

    Growth and Marketing · The Shard, London · HybridMarketing & Growth ManagerWe're TradingView, the world's number one platform for charting the financial markets. We're backed by top American venture capital firms, with 90 million users per month About usOur open source charts and commercial libraries are used by tens of thousands of financial sites across...

  • Marketing & Growth Manager

    7 days ago

    London, Greater London, United Kingdom TradingView Inc Full time

    About usOur open source charts and commercial libraries are used by tens of thousands of financial sites across the planet, including whales like: CME, Refinitiv, Investopedia, Crunchbase, Binance, Bitcoin.com and many others. We're also one of the world's biggest websites (#61 to be exact, according to Alexa Rankings), visited by 100s of millions of people...

  • Growth Marketing Manager

    3 days ago

    London, Greater London, United Kingdom Recruitment Room Full time

    We are the first chain abstraction protocol. founded in 2021 with the mission to solve increasing fragmentation between rollups and chains. Over the last 2 years weve facilitated over $11bn in volumes. were leveraged by the top protocols & applications in the space like Metamask Coinbase Rainbow Wallet Zapper Zerion OpenSea Aevo Matcha & more. We are...

  • Growth Marketing Manager

    14 hours ago

    London, Greater London, United Kingdom Goodwall SA Full time

    Goodwall (goodwall.io) is a mobile-first platform connecting Gen Z (16-26 year olds) to opportunity. We leverage technology and an ecosystem of purpose-driven partners to empower youth on their journey through the world of education & work to reach their full potential and make society better.Goodwall has a mission to level the playing field for youth...

  • Growth Marketing Manager

    2 days ago

    London, Greater London, United Kingdom Energy Aspects Full time

    At Energy Aspects, our talented people and teams are the foundation of our success. We are seeking a dynamic and results-driven Growth Marketing Manager to join our growing team. In this brand new role, you will plan and execute innovative marketing campaigns, and have a proven track record in driving lead growth and utilising data-driven insights to...

  • Marketing Manager, Growth

    2 days ago

    London, Greater London, United Kingdom BBC Full time

    THE ROLE The Growth Marketing & Brand Activation team is responsible for identifying, creating and executing brand-led growth opportunities for the Brands & Licensing division, leveraging BBC Studios' existing content brands of scale. The Global Marketing Manager will support the Growth Marketing and Brand Activation Director and the VP (job share) to...

  • Marketing Manager, Growth

    4 weeks ago

    London, Greater London, United Kingdom BBC Studios Full time

    About BBC StudiosBBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth...

  • Growth Marketing Manager

    3 days ago

    London, Greater London, United Kingdom Stuart Full time

    Stuart is a leading tech-enabled logistics platform that transforms on-demand delivery across sectors like food, grocery, and retail. Operating in over 130 cities across Europe, Stuart connects businesses with a network of independent couriers, providing access to fast, flexible, and efficient deliveries.Our MissionWe are an impact-driven company that aims...