Head of Social and Paid Social

2 weeks ago

London, Greater London, United Kingdom Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Head of Digital

Who we are

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.

An innovative Digital Marketing Agency based in London, UK.

We craft creative design concepts, affiliate marketing and conversion optimisation.
Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we're looking for

We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As the Head of Social and Paid Social, you will have the unique opportunity to establish and shape Super Group's social media strategy. You'll build a team, develop comprehensive strategies for organic and paid social efforts, and create the foundation for measuring and optimising our social media performance. This role requires a visionary leader with hands-on experience in all aspects of social media marketing, particularly in the dynamic and regulated environment of online gambling.

What you'll be doing

As part of your role, your responsibilities will include:

  • Develop and implement a comprehensive social media strategy aligned with overall digital marketing goals.
  • Build, lead, and mentor a high-performing social media team, defining roles, responsibilities, and processes.
  • Create and oversee the execution of paid social advertising campaigns across multiple platforms.
  • Establish channel-specific strategies for major social media platforms and emerging networks.
  • Develop guidelines for creating engaging, brand-consistent content across all social media channels.
  • Implement and manage a content calendar aligned with marketing campaigns, product launches, and industry events.
  • Establish KPIs, analytics frameworks, and reporting processes to measure and optimise social media performance.
  • Develop and manage an influencer marketing program tailored to the online gambling industry.
  • Ensure all social media activities comply with gambling regulations, advertising standards, and platform policies.
  • Manage social media budgets, ensuring optimal allocation and ROI across organic and paid efforts.
  • Stay abreast of new social media technologies, features, and best practices, adapting strategies accordingly.
  • Collaborate with other departments to align social media efforts with broader company initiatives.
  • Act as the social media subject matter expert in cross-departmental projects and initiatives.
  • Continuously analyse and optimise social media strategies based on performance data and industry trends.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you'll bring to the table

The necessary skills that we require for this role include:

  • Bachelor's degree in Marketing, Communications, or a related field; MBA is a plus
  • 8+ years of experience in social media marketing, with at least 3 years in a leadership role
  • Proven track record of building and scaling social media teams and strategies from scratch
  • Deep understanding of all major social media platforms, their algorithms, and advertising capabilities
  • Entrepreneurial mindset with the ability to build processes and strategies from the ground up
  • Strong leadership skills with experience in hiring and developing teams
  • Experience in the online gambling, gaming, or a similarly regulated industry is highly preferred
  • Strong analytical skills with experience in implementing social media analytics and attribution modelling
  • Creative mindset with the ability to develop engaging content ideas
  • Excellent communication, presentation and project management skills
  • Understanding of gambling regulations and responsible gaming principles as they apply to social media
  • Hands-on experience with content creation, community management, and paid social advertising

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation

What you'll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

  • We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
  • Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
    • Life Assurance & Income Protection
    • Cycle to Work
    • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It's all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow

#J-18808-Ljbffr

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