Email Marketing Director

3 weeks ago

United Kingdom Digital Silk - Growing Brands Online Full time

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

We are seeking a highly-hands-on Email Marketing Director to:

  • Develop, implement, and update marketing campaigns
  • Manage and train team of email marketing specialists
  • Create email marketing proposal strategies and help the sales team sell email marketing campaigns
  • Implement and enforce best practices and processes

Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you will fit right in.

Digital Silk offers competitive salaries, yearly growth opportunities AND company shares for all team members.

This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work from 8am to 5pm EST (with breaks) as our clients are in the US.

What we offer at Digital Silk:

  • A work culture focused on mutual success and continuous growth
  • Competitive pay and scheduled yearly raises
  • Shares in the company – share in profit upon company sale
  • Challenging projects and opportunity to work with great team members
  • Work-from-home opportunity
  • 4 weeks paid time off

Responsibilities:

  • Review other Email Specialists work and strategies
  • Implement and enforce processes that lead to higher efficiency and quality of work in the Email Marketing team.
  • Assist in selling and creating proposals for Email Marketing retainers.
  • Lead email marketing strategy and execution
  • Manage client email activities, including lifecycle, engagement, and promotions
  • Develop engaging email flows for different industries
  • Collaborate with content, marketing, and design teams to create campaign messaging and newsletters
  • Segment audiences for better engagement and results
  • Utilize email automation software for campaign optimization
  • Analyze campaign performance and suggest improvements
  • Optimize lead nurturing workflows
  • Conduct A/B testing to improve email KPIs
  • Establish a reporting framework for data-driven recommendations
  • Ensure compliance with industry policies and best practices
  • Support marketing campaigns with email and landing page creation

Requirements:

  • 5+ years of relevant email marketing experience
  • Proven experience working in HubSpot and at least one or more marketing automation platforms (Mailchimp, Pardot, Marketo, Klaviyo)
  • Experience managing marketing automation programs and email deployments
  • Extreme attention to detail in testing and quality assurance
  • Strong written and spoken communication skills in English
  • Familiarity with updating and manipulating HTML/CSS for emails
  • Has a strong understanding of CAN-SPAM, GDPR, and CASL laws and how they tie to marketing automation best practices
  • Ability to work 8am to 5pm EST (with breaks)

We are a growing digital agency and are seeking to make IMMEDIATE hires.

Recruitment steps:

  • Apply via LinkedIn
  • Receive short questionnaire
  • Send back answers + CV
  • Have a short call with our Recruitment Director
  • Have an interview with Director of Email Marketing
  • Get feedback

We kindly ask for your CV and all correspondence to be in English.

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