Paid Media Manager

Advert Location: London (Hybrid Working) Reports to: Senior Digital Strategy & Content Manager Contract Type: Full-Time At Hain , we’re on a mission to build purpose-driven brands that make healthier living more attainable — empowering our people, engaging our partners, and living our values every day. We proudly operate across five core categories — Snacks, Baby/Kids, Beverages, Meal Prep, and Personal Care — in five key geographies : the UK, Ireland, Western Europe, USA, and Canada. Our portfolio includes over 11 market-leading brands , such as Hartley’s, Ella’s Kitchen, Linda McCartney’s, New Covent Garden, Yorkshire Provender, Cully & Sully, Natumi, Joya, Lima, Sun-Pat, Frank Cooper’s, Robertson’s, and Clarks . Having established ourselves as leaders in our categories, we’re now entering an exciting new phase — investing in brand-building and digital capabilities to accelerate top-line growth. To help drive this journey, we’re looking for a Paid Media Manager to join our dynamic team. The Role As Paid Media Manager , you’ll play a key role in planning, managing, and optimising digital marketing campaigns across our portfolio of brands. You’ll be a self-starter who’s passionate about performance marketing — spotting new opportunities, leveraging data, and driving ROI through innovative, results-oriented paid media strategies. Key Responsibilities Campaign Planning & Implementation (20%) Plan, implement, and manage digital marketing campaigns across key social media platforms. Develop targeted strategies to reach and engage key audiences. Monitor and adjust campaigns in real-time to maximise performance. Creative & Content Optimisation (5%) Partner with internal teams and agencies to develop high-performing ad creatives. Ensure content aligns with platform best practices. Provide creative performance insights and recommend improvements. Media Buying & Execution (40%) Manage paid media campaigns directly via platforms such as Meta and TikTok, or through agencies. Conduct A/B testing and other optimisation methods to enhance campaign performance. Allocate and manage budgets efficiently to deliver best-in-class ROI. Performance Analysis & Reporting (10%) Track and analyse campaign performance data. Deliver actionable insights and comprehensive reports to stakeholders. Use data to inform and refine future campaign strategies. Cross-Functional Collaboration (20%) Align paid media strategies with brand objectives and broader marketing plans. Work closely with Communications Teams to ensure consistent messaging and goals. Collaborate across teams to ensure digital activity supports overall business priorities. Trend Identification & Innovation (5%) Stay ahead of digital and social media trends. Identify new growth opportunities and emerging platforms. Develop test-and-learn programs to drive innovation across our brands. About You 2+ years of experience in digital or performance marketing, ideally in a B2C environment. Strong understanding of paid media channels — especially Meta Business Manager and Google Ads Manager. Proven ability to manage multiple campaigns and projects simultaneously. Analytical thinker with a data-driven, strategic mindset. Proactive, organised, and hands-on — with a passion for continuous learning. Excellent communicator and team player who thrives in a collaborative environment. What we can offer you Competitive salary / rate of pay Hybrid Working Option 25 days annual leave, plus 8 Bank Holiday Option to purchase additional annual leave A day off work to support our charity partners Flexible working options Pension Medical benefit And access to a HUB that offers many discounts from a range of suppliers and retailers Why Join Us? This is a fantastic opportunity to help shape the digital future of some of the UK’s most loved purpose-driven brands. You’ll join a passionate, collaborative team driving meaningful change — with the freedom to innovate, experiment, and make a tangible impact. Be part of something bigger - join Hain and help us make healthier living more attainable for everyone. Qualifications Benefits Not Specified