Lead Product Marketing Manager

3 days ago

Brighton East Sussex, United Kingdom BrightLocal 馃嚭馃嚘 Full time

We achieve this by simplifying growth by removing the complexity of local search marketing, enabling local businesses to outperform their competitors and attract new customers.

We are looking for a Lead Product Marketing Manager to own, drive, and elevate Product Marketing across our platform. This is a high-impact, cross-functional role working closely with Product, Design, Engineering, Customer Success, Sales, and Marketing, making sure our strategy is understood, our launches land brilliantly, and we continuously feed customer and market insight back into the product roadmap.

Turn product capabilities into value-led narratives tailored to our users
Lead persona development and keep our understanding of customer needs, Jobs To Be Done , motivations, and buying behaviours up to date
Own competitor intelligence: build frameworks, gather insights, and share actionable analysis across the business
Lead go-to-market for launches
Partner with PMs and Marketing to shape GTM strategies for new products and feature releases
Equip internal teams with the right messaging, launch assets, and training to drive adoption and revenue impact
Ensure Sales, Support, CSMs, and Marketing have timely visibility on changes and what鈥檚 next
Build playbooks, enablement materials, competitive battlecards, and customer-friendly education content
Competitive salary (dependent on experience)
~ Up to 20% bonus (Performance-based)
~ Hybrid working (2 days/week in our Brighton office)
~25 days holiday + bank holidays + your birthday off
~Proven Product Marketing experience (ideally in SaaS, B2B tech, or MarTech )
Strong storytelling and communication skills鈥攁ble to make the complex simple (and ideally comfortable using data to support the story)
A collaborative approach with Product Managers, Designers, Engineers, and commercial teams
Bonus points for experience marketing AI-based products , and for using AI in your day-to-day work
Founded in 2009, BrightLocal has grown into a powerhouse name in Local SEO and digital marketing. We provide insights and services to brands big and small, helping businesses build smarter local strategies that drive real growth.
We鈥檙e proud of a kind, talented team who live and breathe our company beliefs鈥攁nd we care deeply about making BrightLocal a great place to do your best work, whether that鈥檚 in our (genuinely fun) office or remotely.

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