Head of Brand Strategy

5 days ago

London, United Kingdom Planet Pharma Full time

Omnichannel Strategy Manager*
12 Month Contract (Strong chance of extension)
We’re partnering with a global biopharmaceutical leader dedicated to discovering, developing, and delivering innovative medicines that help patients overcome serious diseases. Collaborating with biotech firms and academic institutions, they’re committed to accelerating drug development and expanding their pipeline.

We are seeking an Omnichannel Strategist to join the Commercial Excellence function and support brand teams in designing, executing, and optimizing omnichannel strategies. This role is embedded within brand teams, primarily focused on healthcare professional (HCP) engagement, and leads digital and media channel planning, working closely with internal stakeholders and external partners.

Lead the development and execution of omnichannel brand campaigns, media plans, and tactical programs to drive measurable business impact.
Collaborate with brand teams and Commercial Excellence functions (Content Delivery, Customer Engagement Platforms) to create channel-agnostic engagement strategies, then translate them into targeted digital channel plans.
Provide actionable insights and recommendations to optimize campaigns, content, and customer engagement.
Apply advanced digital marketing capabilities and best practices, including analytics, modular content, CRM, websites, IVAs, email, social media, remote engagement, and SEM, to achieve business objectives.
Drive innovation by piloting and scaling new digital tools and marketing capabilities.
Coach brand teams to adopt new ways of working and integrate omnichannel strategies into daily operations.

Bachelor’s degree required; MBA preferred.
Extensive experience in digital/omnichannel marketing, including strategy development, campaign execution, analytics, and multi-channel marketing operations.
Fluency in Italian and/or Spanish is essential due to regular collaboration with in-market colleagues.
Data-driven with experience leveraging insights to optimize customer engagement and campaign performance.

Be part of a team shaping the future of omnichannel marketing in the pharmaceutical industry, working with innovative therapies and collaborating with passionate professionals worldwide.

Planet Pharma offers a competitive referral scheme to thank you for your help.

Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head-quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering.

Our specialist knowledge and close relationships with our clients and the wider industry really makes us unique in our field. Regulatory Affairs, Pharmacovigilance, QA, QC, Submissions experts, Clinical development, Quality, Biostatistics, and Medical Affairs / Writing.

We are an equal opportunities Recruitment Business and Agency.
We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.

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