Senior Brand Manager

2 days ago

London, United Kingdom TRG Head Office Full time

**About us**:
We're The Restaurant Group (TRG for short) and we're one of the UK's biggest hospitality businesses. Were a significant player in the UK casual dining market, operating over 400 restaurants and pubs including Wagamama, Frankie and Benny's, Chiquito, andBrunning & Price. Our diverse portfolio of brands provides something for everyone, and we are proud to be TRG.

**About the role**:
The senior brand, collaborations and PR manager will play a key role in the marketing team, developing and implementing effective brand building campaigns, driving the continuous improvement of our brand's strategies and making sure our brands strategies,look & feel and voice are well executed across all areas.

Reporting into the head of brand & marketing strategy, this role will have 4 reports: 2 designers, a content manager, and a content creator (the later reporting under the content manager). This team will be responsible for the creation and implementationof all brand content, being the guardians of the brands guardrails.

We are looking for a creative and performance-driven professional, with a clear understanding of how to deliver effective brand management and content creation, aligned with the brand's and companies objectives.

**What will I be doing?**
- Alongside the head of brand & marketing strategy and the marketing performance team, develop highly engaging guest-facing initiatives for long term brand building
- Develop strategic communications plan for specific target audiences and build that into overall brand calendar
- Manage the brand content output across all channels, with the support of the brand content manager
- Work with external PR agency and internal social media team on delivering creative big ideas for key dates / relevant events, aiming to drive high impact with low investment
- Work with the marketing performance team to deliver a cohesive calendar, tying in brand and marketing initiatives into one cohesive calendar
- Develop new and grow existing partnerships with support from the performance marketing team
- Development and maintenance of brand guidelines and support with reviewing brand strategies where needed
- Visit restaurants (some UK travel required) to create content and develop relationships with restaurant teams
- Lead on the day-to-day management of our brand output across all channels
- Report on brand kpis for each project, using our brand health tracker and other social media listening tools

**What do I need?**
- Minimum of 3 years in a brand management position
- Strong understanding of consumer insights
- Strong written and verbal communication skills are essential
- Problem solving skills, able to help the team find solutions
- Time management, efficient and well organised, can manage multiple tasks
- Attention to detail, making sure all content is correct and messages are clear
- A genuine interest in the industry, keeping up to date on competitors initiatives and overall marketing trends and being able to incorporate that into planning

**What we can offer**:

- 20% bonus
- 30% discount for dine-in with friends and family and any of our TRG brands including Wagamama's, Chiquito's, Frankie and Benny's, Brunning and Price Pubs and any of our airport concessions
- Eligible for ShareSave Scheme
- Birthday meal on us
- Access to discount platform
- Health Assured
- Group Income Protection
- Life Assurance

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