Director, Media Marketing

7 days ago

London, United Kingdom DATAHEAD Full time

Director – Marketing Mix Modelling (MMM) & Media Analytics London Hybrid - 2 days a week in office
Supporting one of the largest FMCG portfolios in Europe

DATAHEAD is partnering exclusively with a global marketing consultancy, driving media investment strategy across Europe for a global FMCG giant. We’re hiring a Business Director with deep Marketing Mix Modelling (MMM) expertise to lead high-impact analytics workstreams across multiple categories and top European markets.

This is the most senior position below the MD, with major ownership over MMM-driven investment decisions, response-curve analysis, budget optimisation, and educating regional teams. If you enjoy the blend of technical rigour, media understanding, and shaping strategic outcomes — this is a big step up.

You’ll lead MMM-based investment projects from end-to-end, partnering with category teams across Coffee, Pet Care and other flagship brands. Your work will guide how tens of millions in media spend is allocated across markets such as the UK, France, Germany, Spain and Italy.

Lead and design MMM-driven investment and budget optimisation projects.
Collaborate closely with Account Directors, Analysts and Senior Leadership.
Help educate regional teams on modelling fundamentals and media ROI integration.
Ability to diagnose model quality (health indicators, bias checks, robustness tests).
Media agency experience (must).
Prior exposure to media planning, optimisation and investment scenarios.
Someone who wants more client ownership without doing day-to-day coding.
High visibility, high impact, and direct influence on investment for major global brands.
Opportunity to shape best practice across one of the most advanced media ecosystems in Europe.

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