Head of Insight

3 weeks ago

City of London Greater London, United Kingdom Metropolitan Police Full time €57,301

The starting salary is £57,301 which includes allowances totalling £2,841.*

The salary is broken down as £54,460 basic salary, which will increase annually until you reach the top of the scale £66,356. Plus, a location allowance of £1,841 and a non-pensionable allowance of £1,000.*

*Based at New Scotland Yard but with regular travel to other locations across the Metropolitan Police.*

As the Metropolitan Police Service (MPS) goes through the biggest reform in its history, effective communications are critical to its success. As Head of Insight, you’ll have a rare opportunity to develop how we use data, research, and analysis to improve our communication planning, development, targeting and evaluation. and delve into a wealth of data. You’ll then identify the insights to help shape Met campaigns. It all starts with building a new insight and evaluation team - one that can conduct both quantitative and qualitative research and which is expert in audience and behavioural insight. Together, you’ll embed the use of data and insight and evaluation in all communication plans and improve the metrics currently used to assess communication performance. You’ll also improve how the Communications teams uses digital and web-based analytical tools and data, and the way insight is used. Determined and capable, you’ll assess which channels are most fruitful by commissioning research agencies. Ideally, you will have worked in an insight role within a large communication or marketing function and understand communication planning and evaluation tools and techniques. With this background, you’ll gain the confidence of senior officers, work with peers across the Communications Directorate, and embed insight best practice into everything we do.

In return, you can expect a competitive salary, a Civil Service pension, excellent career development, and a highly fulfilling role. Applications will be via a detailed CV, Personal Statement, and online application form. We particularly welcome applications from ethnic minority groups and females.

As a Disability Confident employer, the Met has committed to making disability equality part of our everyday practice. We ensure that people with disabilities and those with long term health conditions have the opportunities to fulfil their potential and realise their aspirations. Job Type: Full-time

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