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Digital Marketing Officer

2 months ago

Lancashire, United Kingdom The Candidate Recruitment Agency Full time

Hybrid working: 3 Office days per week
We are exclusively recruiting for a Head of Marketing for a leading UK-based energy efficiency company. Their primary focus is on helping homeowners and businesses reduce their energy consumption and carbon footprint. Their commitment to sustainability and customer satisfaction has made them a trusted name in the industry. The Head of Marketing will be a key hire that will grow and develop the brand using digital and traditional marketing to build and lead a strong marketing team.
Head of Marketing Responsibilities:

Brand Development and Growth: Develop and implement strategies to enhance brand awareness, reputation, and market share.
Digital Marketing Expertise: Demonstrate proficiency in SEO, PPC, analytics, and affiliate marketing to drive online visibility and engagement.
Team Management: Lead and mentor a marketing team, overseeing their performance and development.
Budget Management: Create and manage monthly and annual marketing budgets, ensuring efficient allocation of funds.
Agency Collaboration: Work closely with agency partners, monitoring their performance and holding them accountable for delivering results.
Provide regular reports to the Managing Director on marketing activities, performance metrics, and strategic recommendations.
General Marketing Expertise: Proven experience in various marketing disciplines, including brand management, digital marketing, and campaign planning.
Digital Marketing Proficiency: Strong understanding and practical application of SEO, PPC, analytics, and affiliate marketing.
Management Experience: Minimum of 3 years of experience in a management role, demonstrating leadership and team-building skills.
Budget Management: Proven ability to create, manage, and optimise marketing budgets.
Experience working effectively with external agencies and holding them accountable for performance.
Knowledge of e-commerce platforms and strategies would be advantageous, especially considering the company's plans for a new website.
Competitive salary and benefits package
Flexible working arrangements
Company pension plan
Employee discount on energy efficiency products and services
Career development opportunities
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