Brand Marketing Manager

6 days ago

Reading Berkshire, United Kingdom Blue Square Full time

ARE YOU THE ONE? We’re looking for an experienced content and brand specialist who knows how to craft best-in-class creative for a global brand. In this role, you’ll shape HP’s brand expression across every customer touchpoint, developing content strategies that drive measurable impact. You’ll partner with internal creative teams and external agencies to deliver assets that reflect HP’s global identity while resonating with UK&I audiences. From in-app experiences and product packaging to lower-funnel Amazon videos, you’ll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPI’s. WHAT YOU’LL BE UP TO Champion HP’s global brand guidelines and tone of voice across all marketing outputs. Support creative development and strengthen brand consistency across all initiatives. Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights. Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty). Provide structured, actionable feedback to creative teams and agencies. Conduct 360° content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact. ARE YOU OUR PERFECT PARTNER? You’ll have deep expertise in content strategy and execution across diverse formats and customer journey stages. You’ll have strong understanding of global marketing processes, including asset development and localisation. You’ll have a proven ability to manage high-impact projects and multiple priorities. You’re skilled in content analysis, creative feedback, and deadline-driven delivery. You’ll have experience working with creative agencies and managing brand activations. You’ll have the ability to collaborate effectively across multiple functions and regions to align priorities and deliver unified brand experiences. WHAT YOU CAN EXPECT FROM US Competitive Salary: Up to £48,000 Per Annum Company Sick Pay + Life Assurance: 4 times your annual salary Access to a range of discounts and perks across our key partners & beyond Development Opportunities WHO ARE WE? Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels. BUILD LOVE. GROW SALES. INCREASE LOYALTY. POINTS TO NOTE: Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us using talent@bluesquare.uk.com if you require any adjustments that would support you throughout your application Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described , and may be amended at any time at the sole discretion of Blue Square If you’re an internal candidate , remember to use your company email address to apply Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.

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