Brand Marketing Manager

4 days ago

Reading Berkshire, United Kingdom Opella Full time

DulcoLax Brand Manager – UK Market (Hybrid)
DulcoLax is the world’s leading laxative brand and a trusted name in digestive health. In the UK, we are committed to helping consumers feel their best by providing reliable, effective solutions for digestive wellness. This role is part of a high-performing team driving the success of a brand that is both loved by consumers and respected by healthcare professionals.
We are seeking a dynamic and strategic Brand Manager to lead DulcoLax in the UK market. You will oversee the end-to-end management of the brand locally, driving performance, market share growth, and brand equity. This position is based in Reading, Berkshire , with a hybrid working model (3 days per week in the office) , and reports to the Zone Brand Lead within a global structure. Consumer Insight: Use UK-specific market research and consumer insights to shape marketing plans that resonate with local audiences.
Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build awareness and brand love.
Regulatory Compliance: Ensure promotional materials comply with UK advertising standards and MHRA guidelines.
Agency Management: Lead external agencies in developing creative assets and media plans, ensuring high-quality output and ROI.
Governance: Maintain adherence to all legal, regulatory, and ethical standards in the UK healthcare sector.
Performance Analysis
Own the UK brand P&L, driving sales and profitability through effective marketing strategies and innovation.
Monitor market trends, competitor activity, and media performance.
Relationship Building
Partner with cross-functional teams (sales, medical, regulatory, supply chain) for seamless execution of brand plans.
Build strong relationships with local stakeholders and agencies to ensure market needs are met.
Degree in Business, Marketing, or related field.

Languages
~ Fluency in English.

Experience in FMCG or OTC healthcare brands highly desirable.

Proven experience in brand management within OTC, FMCG, or healthcare sectors.
Ability to craft and execute consumer-centric marketing strategies.
Creative thinker with a results-driven mindset and passion for building brand love.
Commercial acumen with P&L management experience.
Proficiency in MS Office (Excel, PowerPoint).
Analytical and problem-solving skills with effective project management abilities.

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