Senior Manager, ABM

3 weeks ago

London, United Kingdom Beamery Recruiting Full time

ABOUT BEAMERY

Beamery’s mission is to create equal access to work, skills and careers. We are a leading transformational AI platform in the HR technology industry, enabling enterprise companies to create better and fairer talent decisions – by accelerating their recruiting processes, unlocking successful internal mobility opportunities, enabling smarter upskilling initiatives, and facilitating agile workforce planning. We are helping our clients hire over a million people annually.


Our product is used by Fortune 2000 organizations globally, leveraging cutting-edge AI technology that has earned us prestigious awards and financial backing from world renowned organizations such as Microsoft, Accenture & Workday.

Some of the innovative things Beamery is working on this year include:

Transforming experiences throughout the talent lifecycle with the power of AI and LLMs by using learning models and Beamery’s unique understanding of talent data.

Focusing on ‘Beamery Talent Portals,’ our internal mobility tool which uses AI to help empower our customers to foster employee development, supports retention, encourages knowledge transfer, and reduces hiring costs.

But it’s not all about creating high-quality products, we also very much value the company culture we have worked hard to create; built on trust, empathy & honesty ensuring our workforce is able to bring their full selves to work.

What you’ll be doing at Beamery

We’re hiring for a new Senior Manager, ABM & Field Marketing EMEA. This role will be responsible for the development, execution, measurement and reporting of field and event programs that support Sales goals. You'll collaborate with the demand generation team to define campaign requirements and develop programs, as well as teaming up with our Sales organizations to optimize field readiness, alignment and follow-through.

Local execution: Develop the regional/local field marketing plans to support sales targets for customer acquisition and expansion in specific territories.

Multi-channel: Research, recommend and execute targeted regional/local marketing plans that include but are not limited to: field events, partner activities, user groups, assisting with industry events/trade shows, establishing local relationships with related associations or communities, executive roundtables, etc.

Collaboration: Work closely with the marketing team to ensure alignment with demand generation and account-based marketing programs (e.g., webinars, direct email, advertising) and if necessary localize to extend reach or impact.

Alignment with sales: Work closely with account teams to craft account-level marketing plans for top strategic accounts. Ensure effective and efficient two-way communication between Beamery marketing and sales teams.

Enablement: Understand complex buying/selling processes involving multiple decision-makers for software and services purchases. Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions.

Reporting & measurement: Track and measure demand-to-close metrics across field marketing programs, optimizing resources against regional objectives

The key metrics we'll be tracking in this role are:

Increasing pipeline and revenue in the EMEA region

Increasing the engagement of target accounts through multi-channel programming

Improving sales velocity through targeted programming

Increasing ROI from EMEA field marketing investments

What we're looking for


Extensive experience in a field marketing or ABM role at a SaaS company

Segment marketing, demand creation, event, and campaign execution experience

Must have proven ability to think "big picture"; and use both traditional and modern marketing tactics to design effective programs.

Ability to juggle multiple, demanding tasks simultaneously and with accuracy

Strong interpersonal skills to work successfully with cross-functional teams

Eye for detail and ability to instill a culture of asking “why” and “how can we do better.”

Excellent communication skills, including presentation skills

Strong analytical skills to determine ROI of marketing programs.

Beamery is for Everybody. Diversity and open expression are fundamental to us. We acknowledge the challenges in our industry and strive to develop an inclusive culture where everybody can contribute. We are dedicated to creating an inclusive environment for everyone, regardless of ethnicity, religion, color, sexual orientation, gender identity, race, national origin, age, disability status, or caregiver status. If, for whatever reason, you need us to make reasonable adjustments and adaptations to our recruitment process, please email accommodations@beamery.com

Visit our Diversity, Equality and Inclusion page to learn more about progress and commitments.


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