Senior Manager, Performance

1 month ago

London, United Kingdom Receipt Bank Full time

We are Dext - the world's leading provider of accounting automation and spend management software. Our products give businesses real-time visibility and control over spend, payments and expenses, and help accountants and bookkeepers reach new levels of efficiency when working with complex financial data workflows. We are trusted by over 1 million SMBs worldwide. We are now seeking a Director of Digital Marketing who will report directly to our Chief Marketing Officer. The Director of Digital Marketing will be charged with taking responsibility for optimising all digital channels, both owned and paid, in order to capture and create demand that drives revenue growth.
They will act as part of the senior leadership team within our Marketing org, with the remit to build effective working relationships across the business, partnering, influencing and supporting key decisions geared towards driving revenue expansions across both our Partner and Direct channels 
The Role - what you'll do as our Director of Digital Marketing

Design and lead the implementation of a digital marketing strategy that drives growth by using paid and owned digital channels to grow new user acquisition and activation in a scalable and efficient way. 
Partner closely with cross functional teams including Growth, Product, Brand & Content and Campaigns to define and execute digital programs that drive the self-service customer journey.
Drive the performance of dext.com through effective SEO and conversion rate optimisation strategy to increase the number of quality free trialists that convert to paying customers.
Report on key results to the executive team on a recurring basis demonstrating the impact of digital strategies on key business performance indicators and highlighting optimization strategies.
Lead a team of performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills
Be an industry thought leader and work closely with Marketing operations to ensure that we are leveraging the latest technologies to drive acquisition in a scalable way.
10 years relevant work experience from a B2B self-serve tech company.
~ Proven previous experience in driving significant growth through digital channels.
~ Strong marketing instincts and proven track record of shaping and executing on user growth strategies. 
~ Deep analytics background and a high degree of proficiency with rigorous data tools
~ Ability to synthesise, analyse and interpret data (including KPI reports) and transfer into actionable steps
~ Manage direct teams as well as cross-functional teams, with a proven track record of performance optimization
~ serves as a senior leader within a company, influential with a diverse group of stakeholders and can create buy-in 
~ Deep understanding of Marketing Technology and media platforms 
~ We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. Competitive salary;
~ Flexible working;
~25 days off plus bank holidays volunteering days, summer hours and a day off the week of your birthday;
~ Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more);
~ Cycle to work scheme;
~ Payroll giving;
~ Mental health support through Help@Hand.

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