Senior Manager, PR

At SITA , we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.
You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. As Senior Manager Corporate Communications, you will lead the transformation of SITA’s corporate communications function, driving a shift from product-centric messaging to strategic, customer-focused storytelling. You will be responsible for shaping and amplifying SITA’s corporate narrative, positioning the company as a thought leader and trusted partner in the travel and transport industry.
You will provide strategic direction, coaching, and project leadership. Your role will be pivotal in developing compelling content that reflects business impact, resonates with our customers, and elevates our brand across global markets.
Lead the creation of thought leadership content including white papers, executive messaging, and strategic narratives that reflect industry trends and customer priorities.
Shape the brand tone of voice across all communications, guiding teams on how to write and communicate effectively for our target audiences.
Partners with business units, sales geographies, and senior leadership to shape messaging that reflects SITA’s strategic direction and resonates with our customers and stakeholders.
Ensure messaging quality and alignment with brand voice and strategic goals.
Define what “good” looks like in corporate communications and embed best practices across the function.
Content Leadership & Editorial Excellence
Oversee the development of high-quality content across channels.
Establish editorial standards and governance frameworks to ensure brand consistency across business units and geographies.
Project Management Leadership
Inspire a high-performing communications team, fostering creativity, accountability, and strategic thinking.
Manage complex communications projects with cross-functional stakeholders, ensuring a clear plan, stakeholder communications, and providing measurable impact.
Monitor and analyze content performance across platforms, using data-driven insights to optimize reach, engagement, and effectiveness.
Mentor senior communication leaders, building a strong global storytelling capability within the function.
Build and nurture a high-performing Corporate Storytelling team, developing future leaders through coaching, mentoring, and structured capability-building programs.
Shape workforce planning and talent strategy for the communications function, ensuring the right mix of skills, diversity, and capacity to support enterprise priorities.
Strategic storytelling and content leadership
Executive communication and stakeholder influence
Data-driven content optimization
Industry awareness is considered an asset
University degree in Journalism, English, Marketing or related field.
Minimum 10 years of progressive leadership experience in corporate communications, preferably in global B2B tech environments.
Experience managing communications teams and complex projects across geographies.
Prior experience in PR agencies or global tech/travel sectors is a strong asset.
Native-level English proficiency with exceptional verbal and written communication skills.
We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Flex Week: Work from home up to 2 days/week (depending on your team's needs)
⏰ Flex Day: Make your workday suit your life and plans.
#Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. Professional Development: Level up your skills with our training platforms, including LinkedIn Learning
#Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.