Senior Marketing Executive

6 days ago

United Kingdom ParentPay Group Full time

Department: Marketing Employment Type: Permanent - Full Time Location: Remote, UK Description As Senior Marketing Executive, you will support the delivery of ParentPay Group’s vertical‑first campaigns, reporting into the Head of Marketing. Working closely with the wider marketing team, you will translate customer and market insight into targeted campaign activity that drives awareness, engagement, and pipeline outcomes. This is a hands‑on role where you will be involved in the planning, execution, and optimisation of campaign activity across digital and offline channels, ensuring campaigns move fast and deliver measurable impact. If you thrive on detail, enjoy creating compelling content, and want to build your career in a fast‑moving EdTech environment, we want to hear from you. Role Summary Support the end‑to‑end delivery of vertical marketing programmes. Contribute to the campaign brief process, and take responsibility for content creation, and execution of assigned activities. Collaborate with Shared Services, Product Marketing, and Sales to ensure campaigns are delivered on time, on brand, and optimised for measurable outcomes. Key Responsibilities Campaign delivery & execution Create content for campaigns including email copy, web copy, and lead generation assets. Develop data briefs to ensure campaign targeting is robust and audience‑specific. Work with Shared Services Marketing team to commission and deliver best‑in‑class campaign assets on time. Support larger campaign programmes led by the Marketing Managers, contributing to creative development, execution, and optimisation. Market & stakeholder engagement Maintain a strong understanding of the education industry, including competitor activity and sector trends. Build effective relationships with internal stakeholders, ensuring campaign requirements are clearly communicated and delivered. Performance measurement & optimisation Work with Data Operations to track campaign performance against agreed KPIs, producing clear reports and recommendations. Contribute to testing and optimisation across creative, messaging, and channels. Surface campaign learnings and feedback to the team, for continuous improvement. Skills, Knowledge and Expertise Degree educated, ideally in Marketing, Business Studies, or a related discipline. Chartered Institute of Marketing qualification desirable. Experience in marketing, ideally within digital channels and/or the education sector. Strong written and verbal communication skills, with the ability to create clear briefs and engaging content. Confident, articulate communicator with proven stakeholder management skills. Good understanding of social media and email marketing platforms; basic HTML knowledge advantageous. Excellent attention to detail, organisational skills, and ability to manage multiple deadlines. Analytical mindset with experience in campaign reporting and optimisation. Creative approach to problem‑solving and ability to use initiative to deliver efficiencies. Flexibility to travel when required; occasional overnight stays may be necessary.

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