Senior Strategist, Branded Content

4 weeks ago

London, United Kingdom WGSN Full time

Senior Strategist, Insight (12-month FTC)

We’re looking to hire a Senior Strategist based in London to join WGSN Insight’s Global, specialising in retail strategy and consumer behaviour.
This is a 12-month fixed-term contract to cover the maternity leave of an existing employee.
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
The ideal candidate will have expertise in shopper behaviour, retail trends, business strategy and the future of online and physical commerce. They will be exceptionally articulate in written English and visual communication and be highly skilled in interpreting global market shifts.
The role involves writing content in English.

Leading a team of strategists, they will research and write best-in-class analysis and forecast reports, feeding into Insight’s global content strategy. They will contribute to and manage projects, providing direction in their area of expertise by building and maintaining strong, global cross-department relationships. Insight is WGSN’s fast-growing consumer trends content platform. Content Direction. Strategise and schedule content according to the needs of clients and in line with current market and industry trends
Content Production. Deliver concisely written trend analysis reports showing a clear understanding of the subscribers’ needs
Content Research. Support the Director and Head of Insight on any content research for anchor forecast reports and collaborative projects
Content Presentation. Research, create and deliver business strategy and retail reports in written and video format to a prescribed schedule and deadline
Collaborate with the global WGSN Insight content team and specifically deliver tailored reports to the Director and Head of Consumer Insight
Work with the WGSN commercial teams to support client relationships by sharing and presenting our thinking
Take a lead in team meetings, putting forward new ideas and suggestions for content.
Uphold a strong relationship with content teams in different regions and across territories to ensure consistency of trend messages across the company

Exceptional knowledge of the global market around consumer behaviour, generational shifts and retail shifts across the industry, from fashion and beauty to consumer technology, social commerce and e-commerce platforms
Strong level of experience in writing, editing and reporting through an extensive career path within consumer research, journalism or retail strategy
An understanding of the role data and analytics play in commercial success
Ability to analyse data and pinpoint trends that will impact the global retail sector
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
25 days of holiday per year - with an option to buy/ sell up to 5 days
Pension, Life Assurance and Income Protection
Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
Employee assistance programme, season ticket loans and cycle to work scheme
Great learning and development opportunities
We help brands around the world create the right products at the right time for tomorrow’s consumer.
WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
We are committed to supporting the environment and sustainability , including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

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