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Marketing Executive/Senior Executive

4 weeks ago

United Kingdom Reed- UNLIMITED Full time

Join our Marketing team in Oxford
We’re looking for a technically-minded, strategic marketer to critically impact the success of our software portfolio. You will take a client-centric approach to understanding our SaaS products’ value propositions and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry.
Our software products and services help the transition towards a more sustainable world. You will take evidence-based planning decisions and execute multi-channel campaigns considering the full marketing mix.
You will be a member of our global Marketing and Communications team, reporting into the EMEA Marketing Manager, and working with the other regional marketing specialists in the team.
To be successful, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. Work with our Marketing and Software teams to plan and execute the strategic marketing plan for our SaaS products.
Apply the marketing mix to attract the right audience, with the right messaging.
Define B2B buyer personas, identify pain points, create content and marketingcollateral to target clients throughout the decision-making process.
Lead the digital media presence of our software.
3+ years working in SaaS/tech marketing.
~ Experience of B2B content/ABM marketing.
~ A good balance of superlative copywriting skills and creative flair.
~ Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.

Experience of CRO, SEO, SEM and paid media.
Experience of marketing subscription software, ideally in the energy industry.
An interest in making a positive contribution to the global energy transformation.
PowerPoint and Excel proficiency
Private Medical Insurance
Dental Insurance
Parental Support
Salary-Exchange Pension
Employee Assistance Programme (EAP)
Local Oxford Discounts
Cycle-to-work Scheme
At Aurora we will consider all requests for flexible working. For most roles, the following types of flexibility are usually possible: a hybrid model of remote and in-office working and flexible start and finish times. The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy and maternity.
The successful candidate would start as soon as possible. From its academic roots, Aurora Energy Research is a thriving, rapidly growing company, currently serving over 600 of the world’s most influential energy sector participants, including utilities, investors, and governments.
While we constantly strive to reach new markets and diversify our product portfolio, we are already active across the globe in Asia-Pacific, Latin America, Europe, and North America, working with leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software.
We are a diverse team of experts with vast energy, financial, and consulting backgrounds, covering power, hydrogen, carbon, and fossil commodities. With this, we provide data-driven intelligence to fuel strategic decisions in the global energy transformation.