Direct Sales Manager

1 week ago


United Kingdom Cambridge Education Group Full time

We are seeking an experienced and driven Direct Sales Manager to lead international and domestic student recruitment, with a strong focus on converting leads and applications for our OnCampus centres. This role will manage a global Direct Sales team and play a key part in shaping recruitment strategy, improving conversion rates, and delivering exceptional customer service to prospective students and their families. Key Responsibilities Lead and manage the global Direct Sales team to deliver annual recruitment targets. Drive conversion of enquiries, applications, and walk-ins through effective follow-up and consultative sales calls. Work closely with Marketing to design and run recruitment campaigns across digital platforms. Create and manage sales dashboards, reporting, and analytics to monitor performance. Support the setup and maintenance of Lead Nurturing Marketing journeys, Segments, and Lead Scoring models with Marketing. Oversee key sales technologies (e.g., Leedo, Twilio/Ciptex). Develop a global network of feeder schools to build a strong pipeline of qualified leads. Partner with Admissions to ensure efficient processing and high-quality service for prospective students. Support compliance and visa processes for direct applicants. Contribute to continuous improvement across the full student recruitment funnel. About You Essential: Degree-level education (or equivalent). Proven experience managing a B2C sales team. Experience using CRM and marketing platforms (e.g., Dynamics 365, Dynamics for Marketing, Real Time Journeys etc.). Target-driven, ambitious, and highly organised. Strong consultative sales and communication skills. Customer-focused, persuasive relationship builder. A supportive and proactive team player and leader. Desirable: Experience in international student recruitment. Management experience. Foreign language skills. Understanding of digital marketing.


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