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Website, Digital and CRM Manager

1 month ago

Slough Berkshire, United Kingdom AION Auto UK Full time

Location : Slough with hybrid working / regional travel required Reports to: Marketing Director

As part of the launch team, you will help establish and grow AION Auto UK combining GAC’s cutting-edge EV innovation with Jameel Motors’ deep automotive expertise to deliver a new benchmark in electric mobility.

You’ll play a key role in shaping the brand’s presence from the ground up — contributing to strategy, execution, and the creation of a customer experience that reflects the innovation, intelligence, and ambition behind AION.

We’re looking for a Website, Digital & CRM Manager with automotive experience who will be crucial in managing the development and operation of the website, supporting digital marketing initiatives, driving performance through KPI optimisation, and mapping the end-to-end customer journey, including ownership of the website and CRM. The Website, Digital & CRM Manager will also play a key role in dealer network collaboration.

Website, Digital and CRM Strategy Management: Develop and execute comprehensive website digital and CRM strategies for AION Auto UK.
Design and implement a customer journey roadmap from awareness to advocacy, ensuring a consistent, high-quality experience across every stage of the customer lifecycle.
Support for Digital Marketing Initiatives: Driving lead conversion by developing content and optimising the website for online advertising campaigns, including paid media, SEO, SEM, social media and CRO.
KPI Analysis and Optimisation: Monitor key digital performance indicators, prepare reports, providing and implementing improvements to digital performance.
IT and CRM Solutions Support: Collaborate with IT to integrate and optimise CRM systems, ensuring a seamless customer journey and data-driven personalisation strategies.
Personalised Marketing Communication: Develop and execute personalized content strategies based on CRM data and digital analytics.
Cross Team Collaboration: Work closely with Marketing, Sales, Product, and Aftersales teams to align communications, campaigns, and service touchpoints.
Retail Network Collaboration: Establish and maintain strong relationships with the retailer marketing teams, cascading the strategy and ensuring smooth implementation of the end-to-end customer journey in line with brand standards.
Digital Project Management: Lead digital transformation projects, ensuring on-time delivery and optimal performance aligned with business objectives.
Prepare and manage the budgets for website digital and CRM activities in this area, including appointment and management of agencies

Experience: Degree level or equivalent with strong experience (4+ years) in a similar role within the automotive industry, focusing on digital marketing and CRM.
Proven track record working with automotive brands (experience with sports or premium brands is a plus).
Analytical Skills: Strong knowledge of KPI analysis tools (e.g., Google Analytics, Tableau, Power BI) with the ability to derive actionable insights.
Website content and optimisation: Proven experience developing website content delivering tangible results for customer journey optimisation .
CRM Expertise: Hands-on experience with CRM systems (e.g., Salesforce, Dynamics 365) and their integration with digital tools including segmentation, automation, and reporting.
Basic understanding of IT technologies supporting digital marketing (API integrations, marketing automation, UX/UI optimization).
Opportunity to lead the launch of a major new automotive brand in the UK market.
Competitive compensation package.
Hybrid working model
Health and wellbeing support through our partnership with the automotive charity, Ben.

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