Marketing Data Scientist

1 month ago

London, United Kingdom Lorien Full time

Data Scientist - Marketing / GA4 - Hybrid Working Our client are currently looking to hire a Marketing Data Scientist with DataBricks and Python experience to join the team on a contract basis. This role would be hybrid working, with the client site based in London.

Provide solutions to high value business and systems problems using data analysis, data mining, optimisation tools, and machine learning techniques and statistics.
Design, execute, and analyse marketing experiments including creative, audience and channel testing to enable the the continual improvement of marketing effectiveness.
Develop, manage and calibrate a multi-touch / MMM attribution model that replaces our reliance on last-click data to help us optimise our marketing investments.
Create and present bespoke analysis, drawing clear and actionable conclusions and suggestions for improvement.
Design processes to formally set up our Data Science service in collaboration with the team to deliver against agreed priorities.
Deliver quick working prototypes to prove hypotheses by building complex statistical models using a range of tools including Python and Spark.

2+ years Marketing Data Science experience
~ Proven experience in developing statistical models like Bayesian Algorithms, Multitouch Attribution, Regression, GLM, Neural Networks, Decision Trees, and Affinity Analysis.
~ Proven experience in developing models in Python.
~ Experience developing and applying A/B testing frameworks
~ Experience in carrying out complex analysis using various data sources and types
~ Experience of delivering projects in an agile environment using tools such as GIT, JIRA and DevOps
~ Understanding of core statistical concepts and their applications when working with data
~ Proven track record in the delivery of actionable customer intelligence to both technical and non-technical audiences.
~ Knowledge of GDPR and likely implications on data management
~ Experience with the Databricks platform and its key features such as creating workflows and interacting with data within the Unity Catalog
~ The ability to design and deliver technical solutions to business problems using our data
~ A passion for working analysing data and developing statistical models
~ Experience of analytics, data science and BI approaches and technologies

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