Data Scientist/Marketing Data Scientist

1 week ago

London, United Kingdom ecm resourcing limited Full time
Job Description

Data Scientist/Marketing Data Scientist

6 month contract + extensions long term

Start ASAP

We have an excellent opportunity for a Marketing Data Scientist to join a leading global client in the UK on a minimum 6 month contract + extensions long term. Mainly remote working.

In this role you will:

Provide solutions to high value business and systems problems using data analysis, data mining, optimisation tools, and machine learning techniques and statistics.

Design, execute, and analyse marketing experiments including creative, audience and channel testing to enable the continual improvement of marketing effectiveness.

Develop, manage and calibrate a multi-touch/MMM attribution model that replaces our reliance on last-click data to help us optimise our marketing investments.

Develop predictive models that identify key signals correlated with acquisition, churn and cross-sell so that we can prioritise opportunities for optimisation.

Create and present bespoke analysis, drawing clear and actionable conclusions and suggestions for improvement.

Design processes to formally set up our Data Science service in collaboration with the team to deliver against agreed priorities.

Deliver quick working prototypes to prove hypotheses by building complex statistical models using a range of tools including Python and Spark.

Key Knowledge and Experience:

2+ years Marketing Data Science experience

Proven experience in developing statistical models like Bayesian Algorithms, Multitouch Attribution, Regression, GLM, Neural Networks, Decision Trees, and Affinity Analysis.

Proven experience in developing models in Python.

Experience developing and applying A/B testing frameworks

Experience in carrying out complex analysis using various data sources and types

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