Head of Building Management

2 weeks ago


United Kingdom 6 Degrees Talent Digital Full time

Head of Retention – Pet Subscription Scaleup (D2C) London Based – 3 days a week onsite 
£6DTD are partnering with an incredible Pet/Membership business based in London.

The company is going through a huge period of growth this year and their looking for a hands-on Head of Retention join their small and mighty marketing team.

You’ll need a deep understanding of CRM and wider retention campaigns to deliver results and help grow the business.

It’s a key hire for the business and they are looking for someone to lead from the front and bring fresh ideas and creativity to their marketing team.

Please note we're looking for someone with In-house and hands-on experience for this role (Retail, Gyms, Startups, Events, Experiences, Memberships, Subscriptions)


Develop and own a data-driven customer segmentation plan to increase lifetime value amongst our key member segments 
Support the execution of ongoing customer journey / lifecycle management and ad hoc activity to reduce customer churn (including reporting and measurement) 
Establish customer referral and reward programmes
Assess and identify innovative marketing technology to help us deliver against goals - highlighting and prioritising opportunities for automation and optimisation 
Work with the wider marketing team to unify customer communications across all touch points to deliver a consistent brand experience 

8+ years of CRM/customer Lifecyle marketing experience (In-house experience needed – subscriptions, hyperlocal, startups, gyms, memberships, muti-site retail, events, experiences)
~ You will be a hands-on marketer who can lead on strategy – this is initially a standalone role in a wider marketing team
~ Proven hands-on experience delivering successful large scale CRM programmes 
~ Deep experience with CRM/Esp push platforms 
~ Working knowledge of web/app analytical tools (GA4, Hotjar, Firebase, Amplitude)
~ Proven understanding of building loyalty and reward programmes
~ Demonstrable inspiring leadership skills and effective team building experience 
~



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